The Adobe Marketing Cloud, includes powerful web analytics and website optimization products that deliver actionable, real-time data and insights to drive successful online initiatives. It offers an integrated and open platform for online business optimization. The Cloud consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content.
With Adobe Experience Manager (AEM), you can seamlessly integrate with the following products of the Adobe Marketing Cloud:
- Adobe SiteCatalyst provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives.
- Adobe Test&Target gives marketers the ability to continually make their online content more relevant to their customers — yielding greater conversion.
- Adobe Scene 7 automates media management, streamlines web publishing, and enhances web experiences, all in a hosted environment.
- Adobe TagManager provides data exchange with control, security, and reliability.
- Adobe AudienceManager consolidates audience information from all sorts of sources.
- Adobe Search&Promote gives marketers the ability to control and optimize the search results on their sites.
- Adobe Social integrates cloud management of on premise social communities with other social media.