Managing Activities

You are reading the AEM 6.1 version of Managing Activities.
This documentation is also available for the following versions:  AEM 6.2 

The Activities console enables you to create, organize, and manage the marketing activities of your brands:

  • Add brands. 
  • For each brand, add and configure activities.  
  • Administer activities.

Note

  • If you have Feature Pack 6985 installed and are using Adobe Target as your targeting engine, you can also view performance data of your activities. If you are using A/B testing, you can convert winners.
  • For Feature Pack 6985, you must have AEM 6.1 and Service Pack 2 installed or you may not be able to save activities for existing targeted components.

On the Activities console, activities are organized by brand. You can use brands and folders to structure the organization of your activities. You navigate to the Activities console by tapping/clicking Personalization and tapping/clicking Activities.

Activities are available in Targeting mode for authoring targeted content, where you can also create activities. Activities that you create in Targeting mode appear in the Activities console.

If you have Featurepack 6985 installed, activities are displayed with a label describing what kind of activity is defined:

  • XT - Adobe Target experience targeting
  • A/B - Adobe Target A/B testing
  • AEM - Adobe Experience Manager targeting (contexthub driven)
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Creating a Brand Using the Activities Console

Create a brand for which you want to manage marketing activities.

When you create a brand using the Activities console, it also appears in the Offers console where you can create offers for the experiences of your activities.

  1. In the Activities console, click or tap Create Brand.

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  2. Select the brand template and click or tap Next.

  3. Type a title for the brand as you want it to appear in the Activities and Offers consoles. Optionally, type or select one or more tags to associate with the brand.

  4. Click or tap Create, then click or tap Open Page in the confirmation dialog.

Adding/Editing an Activity Using the Activities Console

Add an activity or edit an existing activity to focus your marketing efforts on specific audiences. When you create/edit an activity, you specify the following information:

  • Name: The name of the activity.
  • Targeting Engine: Either AEM or Adobe Target as the engine for targeted content.
  • Select a Target Configuration: (Adobe Target only) The cloud configuration that this activity should use to connect to Adobe Target. This option appears only when Adobe Target is selected for Targeting Engine.
  • Activity Type - (Requires Feature Pack 6985) The activity type - A/B Test or Experience targeting
  • Objective: (Optional) A description of the activity.
  • Experiences: Mappings between audience names and the marketing segments that you are targeting.
  • Traffic Percentages: (Requires Feature Pack 6985) - If A/B test is selected, you can change how much traffic (in percent) goes to each experience.
  • Duration: The period of time when the activity is applied.
  • Priority: The relative priority of the activity. When activities provide content for the same user segments, the activity of the higher priority takes precedence.
  • Goal Metric: (Requires Feature Pack 6985) - If Adobe Target is selected as the targeting engine, you can add success metrics to the activity. One success metric is required.

Note

New Adobe Target activities need to be created in the targeted content editor, not in the Activities console, as synchronization to Adobe Target will fail.

You can, however, edit existing Adobe Target activities in the console.

To add an activity:

  1. Click or tap the brand for which you are creating the activity, and then click or tap Create Activity. If editing, select the activity by putting a checkmark next to it and clicking Edit Activity.

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  2. Provide the following information and then click or tap Next:

    • A name for the activity.
    • The targeting engine to use. AEM is selected by default. If you need to use Adobe Target, create the activity in the targeted content editor.
    • If you selected Adobe Target as the targeting engine, select/edit the cloud configuration to use to connect to Adobe Target. (Be careful that you do not select a framework that you created for your cloud configuration.)
    • (Optional) The objective or a description of the activity.
    • If you have Feature Pack 6985 installed, select the Activity Type.

    Note

    If you have Feature Pack 6985 installed, you must have AEM 6.1 and Service Pack 2 installed or you may not be able to save activities for existing targeted components.

  3. Add one or more experiences to the activity. Click or tap Add Experience.

  4. If you are using AEM targeting or Adobe Target experience targeting:

    1. Click or tap Select Audience and select the segment that your experience targets.
    2. Click or tap Name Experience, type a name, and click or tap OK
    3. Click or tap Next.

    If you are using Adobe Target A/B Testing (requires Feature Pack 6985):

    1. Click or tap the pencil in the audiences box to select an audience.
    2. Click or tap Name Experience, type a name, and click or tap OK.
    3. Enter the percentage of traffic that displays each experience.
    4. Click or tap Next.
  5. To specify when the activity starts, use the Start drop-down menu to select one of the following values:

    • When Activated: The activity starts when the page that contains the targeted content is activated.
    • Specified Date & Time: A specific time. When you select this option, click or tap the calendar icon, select a date, and specify the time to start the activity.
  6. To specify when the activity ends, use the End drop-down menu to select one of the following values:

    • When Deactivated: The activity ends when the page that contains the targeted content is deactivated.
    • Specified Date & Time: A specific time. When you select this option, click or tap the calendar icon, select a date, and specify the time to end the activity.
  7. To specify a priority for the activity, use the slider to select either Low, Normal, or High.

  8. If you are using Adobe Target as your targeting engine, select what you would like to measure with this activity. See Configuring the Activity and Setting Goals for more information on the success metrics available. You must select at least one goal.

  9. Click or tap Save.

Activities on Author and Publish instances

When an activity that uses the Adobe Target targeted engine is activated, a second activity is created on the publish instance:

  • The activity on the author instance tracks activity on the author instance and is useful for simulating the visitor experience. The analytics recorded for this campaign only reflect the activity that occurs on the author instance.
  • The activity on the publish instance reflects and responds to the activity on the publish server. This is the activity that runs on the public website. Only the publish activity is relevant to tracking and analyzing the usage of the actual public site.

Viewing Performance and Converting Winning Experiences (A/B Test)

If you have Feature Pack 6985 installed, you can see the performance of any Adobe Target activity (XT or A/B). If you are using A/B testing, you can also convert the winning experience, which then becomes the default experience.

To view activity performance and convert winning experiences: 

  1. In Personalization, click or tap Activities to navigate to the Activities console.

  2. Click or tap the Reports tab and select the activity that you want to view performance for/convert winning experiences for. Performance data is displayed.

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  3. Click or tap the Push winner link to push that experience as the default experience. 

    Converting the winner does the following:

    • It disables the current activity 
    • Modifies all pages and replaces the targeted content with the actual content of the winning experience. The content of the winning experience becomes part of the normal page without targeting.

     

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    A winning experience is the experience that generates more Lift in the reports, which is based on the conversion rate.

  4. Click or tap Yes to confirm that you want to convert the winner, disabling the current experience and replacing it with the content of the winning experience.

Synchronizing Activities with Adobe Target

Activities that use the Adobe Target targeting engine are synchronized with Adobe Target campaigns. An activity is automatically synchronized to Adobe Target when the following conditions are met:

  • The activity contains at least one experience.
  • At least one experience contains a mapped segment and one offer.
  • Each experience in the activity must have the same number of offers.

These conditions apply to activities on author and publish instances.

When an activity is synchronized, a corresponding campaign is created in Adobe Target:

  • Activities on the publish instance have the same name as the corresponding Target campaign.
  • Activities on the author instance correspond with Target campaigns of the same name with the _author suffix.

Note

If you are using Feature Pack 6985, you must have AEM 6.1 and Service Pack 2 installed or you may not be able to save activities for existing targeted components.

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The _author activities are synchronized immediately when the activity is modified. Immediate synchronization enables the simulation of activities with Client Context or ContextHub.

Publish activities are synchronized when the activity is published to the AEM publish instance.

Troubleshooting Activity Synchronization

When AEM synchronizes an activity with Adobe Target, AEM includes a property of the activity named thirdPartyId. The value of this property is based on the path of the activity in the AEM repository. No two campaigns in Target can have the same value for the thirdPartyId property. Therefore an activity will fail to synchronize if an existing campaign in Target uses the same value for thirdPartyId.

This situation can occur under the following circumstances:

  1. An activity is created and synchronized with Target.
  2. On another AEM instance an activity is created under the same brand and using the same name. Synchronization of this activity fails when attempted.

This situation can also occur under the following circumstances:

  1. An activity is created and synchronized with Target. The activity is then deleted on AEM.
  2. An activity is created under the same brand and using the same name as the deleted activity. Synchronization of this activity fails when attempted.

To avoid synchronization problems, always use unique names for activities. If an activity fails to synchronize, you can delete the campaign in Target that uses the same name if that campaign is not being used. 

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