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Report Metrics for Profile Merge Rules

This page contains beta documentation that is subject to change before the final product release.
Profile Merge Rule metrics provide data about people and devices that authenticate to your site. The data and graphs in Profile Merge Rule Reports update dynamically as you create a merge rule or when you click an existing rule from the Profile Merge Rules dashboard. These metrics can include device graphs from the Adobe Experience Cloud Device Co-op or other third-party device graph sources.

Merge Rule Metrics

Reports return data in side-by-side bar graphs when your merge rules use data from the Adobe Experience Cloud Device Co-op or other, third-party device graphs you may have access to in Audience Manager. This lets you compare your authenticated, first-party data with cross-device data provided by the Experience Cloud Device Co-op or another, third-party device graph. For information about data returned by the Device Co-op, see The Device Graph: Internal Processes and Output . This data is updated daily.
Metric Description
Authenticated Activity
Shows:
  • Active People : The number of people who have authenticated to your site for the last 60-days.
  • Cross Device : The total number of Cross Device IDs stored in the Data Source of the selected Authenticated Profile for the lifetime that the data source has existed.
  • % Active People : Shows Active People as a %.
Authenticated Activity lets you compare data sources by activity, volume, and percent. It can help you find a data source that has a lot of people and a high percentage of active users. Or, you may find value in comparing data sources with high proportion of active users compared to the total audience size. For example, sometimes a data source with low total lifetime numbers and high activity are more valuable than those with high lifetime results and low activity numbers.
Note: The Authenticated Activity metrics contain Profile Link data only. This report does not include Device Graph data.
Average Devices per Person
Shows the average number of devices that are used by visitors who have authenticated to your site for the selected data source.
Total Devices
Shows the total number of devices people have used to authenticate to your site for the selected data source.
Total People
Shows the total number of people who have been identified deterministically for the selected data source.

Device Graph Metrics

The Merge Rules reports also show data on the total number of people and devices who have visited your site for the selected data source and device graph. These metrics return data based on pre-set time intervals (the look-back period) that vary depending on the device option you select when creating a rule. The following table lists these report intervals for each of the device graph options.
Device Graph Option Report Look-back Interval
Profile Link
  • Total People: 60-days
  • Total Devices: 120-days
Co-op Device Graph
  • Total People: 180-days
  • Total Devices: 180-days
LiveRamp
  • Total People: 180-days
  • Total Devices: 180-days
Tapad
  • Total People: 60-days
  • Total Devices 60-days

Sample Reports