Audience Analytics: Integrate AAM Segments into Analytics
Audience Analytics is new integration that allows you to share segments from Audience Manager (AAM) to Analytics (AA) in real-time to inform audience discovery, segmentation, and optimization.
Example segment data that can be shared includes: demographic data from 3rd-party data providers, campaign data from ad servers (such as offsite impressions), and onboarded CRM data. This is the 1st productized integration between a DMP and an analytics engine on the market.
For more information on this feature, please see the documentation .