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Frequently asked questions

Do you need Device Graph or Device Coop for Customer Journey Analytics?
No, Private Device Graph or Device Coop are not required for Customer Journey Analytics. In fact, they are not yet supported.
Do you need Experience Cloud ID (ECID) for Customer Journey Analytics?
No, Customer Journey Analytics supports any ID in a dataset, whether that's ECID or any other ID you choose.
What if you need to ETL (Extract, Transform, Load) your data prior to Customer Journey Analytics?
Today, you need to work with an ETL partner (Unifi or Informatica) if you need to transform your data before putting it into AEP. If you need ETL after the data’s already been ingested, AEP Query Services provides some limited options.
Can Customer Journey Analytics "stitch" across devices or across datasets?
No. Customer Journey Analytics is a "bring-your-own-ID" analytics system. Plans for a good stitching approach are in the works.
Is stitching from anonymous behavior to authenticated behavior supported?
No, not yet.
Getting data into Customer Journey Analytics
What is the expected latency for Customer Journey Analytics on Experience Platform?
  • Under normal load: < 60 minutes
    Note: In case of an unusually high volume of data flow through the pipeline, it could take up to 24 hours.
  • Backfill data (up to 10 Billion events): < 4 weeks
How do you connect online data to offline data in Customer Journey Analytics?
Customer Journey Analytics is a "bring your own ID" analytics system. As long as the person ID matches between datasets, Customer Journey Analytics can connect segments, attribution, flow, fallout, etc. across datasets.
How do I bring my offline data into Customer Journey Analytics?
Customers must first bring any data to Experience Platform before they can use it with Customer Journey Analytics. The Experience Platform's data on-boarding team can help provide recommendations or consulting for customers if needed.
How do I get Analytics data into Customer Journey Analytics?
Analytics data can be connected to Experience Platform through the Analytics Data Connector. Most Analytics fields are brought over in XDM format, but other fields are not yet available (like Marketing Channels dimensions).
How long does it take to assemble dataset elements into a data view?
A few hours to get started, and a few days to backfill the last 13 months of data.
Is it necessary to bring PII data to establish connections between the data?
No, you can use any ID, including a hash of a customer ID, which is not PII.
Traditional Analytics components
What does this mean for our traditional Adobe Analytics product?
Customer Journey Analytics is our next generation analytics product. Evolving from our current products to Customer Journey Analytics will take years and a lot of coordination together. This release is one big step of many in this direction.
Can I share segments from Customer Journey Analytics to AEP or other solutions?
Not yet. We’re looking at new, innovative ways to share segments from Customer Journey Analytics to AEP in the future that don’t have such a long delay. That said, you can share the output of Query Services to Unified Profile as a potential workaround.
What happened to my old eVar setting?
eVars, props, and events in the traditional Adobe Analytics sense no longer exist in Customer Journey Analytics. You have unlimited schema elements (dimensions, metrics, list fields). So all of the attribution settings you used to apply during the data collection process are now applied at query time.
Where are all my session and variable persistence settings now?
Customer Journey Analytics applies all of these settings at report time, and these settings now live in Data Views. Changes to these settings are now retroactive, and you can have multiple versions by using multiple Data Views!
What happens to our existing segments/calculated metrics?
Customer Journey Analytics no longer uses eVars, props, or events and instead uses any AEP schema. This means none of the existing segments or calc metrics are compatible with Customer Journey Analytics.
How does Customer Journey Analytics handle Uniques Exceeded limitations?
Customer Journey Analytics has no unique value limitations, so no need to worry about them!
If I am an existing Data Workbench customer, can I move to Customer Journey Analytics right now?
It depends. If you rely heavily on the Unified Customer Process (UCP), you will want to wait until we have stitching implemented. If you already have high customer authentication rates, or if you want all your data in one place, or would like to get rid of eVars, Customer Journey Analytics might be a good fit.