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Mobile reports

Displays information about websites access from a mobile device. Mobile reports improve visitor identification by collecting data about mobile devices used to view your site. Mobile reports can identify a device's manufacturer and capabilities, such as screen sizes, video, audio, and cookie support, and other metrics. Mobile reports are available for all report suites.

Mobile reports

Displays information about websites access from a mobile device. Mobile reports improve visitor identification by collecting data about mobile devices used to view your site. Mobile reports can identify a device's manufacturer and capabilities, such as screen sizes, video, audio, and cookie support, and other metrics. Mobile reports are available for all report suites.
To improve visitor identification for mobile devices, you must be on the carrier's list (white list) for sending subscriber IDs to a domain. (You can view the carrier in the Visitor Profile > Domains report.)
To view reports on a mobile a device, login to the Experience Cloud .
For more information about mobile tracking, see the Mobile Analytics site.
Report Description
Devices Report
Displays the number of visitors that accessed your site using mobile devices, such as devices running iOS or Android. This report can help you understand the impact of mobile initiatives so you can plan accordingly.
You can use this report to:
  • Develop strategies that address mobile users
  • Identify your audience's preferences
  • Track the emergence of wireless and mobile users
Manufacturer Report
Groups mobile device hits to your site by mobile device manufacturer. The report displays the type of manufacturer, number of views for each manufacturer, and the corresponding percentages.
Screen Size Report
Groups mobile device hits to your site by the screen size of the device. The report shows each screen size, the number of visitors to your site that used each screen size, and each screen size as a percentage of the total views. The Screen Size report shows both the height and width of the screen size as compared to the Screen Height report and Screen Width report.
Screen Height Report
Shows the screen height for various mobile devices and the number of views for each screen height. You can also view the Screen Size report to see both the screen height and width.
Screen Width Report
Shows the screen width for various mobile devices and the number of views for each screen width. You can also view the Screen Size report to see both the screen height and width.
Cookie Support Report
Groups mobile device hits by whether they support cookies or not. Visitors are divided into groups the support cookies and groups that do not. The type of mobile device is identified in the user agent string. Adobe maintains a list of mobile devices that are known to support cookies. If the mobile device listed in the user agent string is also listed in Adobe's list of mobile devices, then the Supported line item in the Cookie Support report is incremented. Otherwise, the Not Supported line item in the report is incremented.
Image Support Report
Groups mobile devices based on the types of images they support. For example, if a visitor's phone that supports .jpg images, accesses a site, the Image Support report is incremented by at least one. If the phone supports more than one image format, then a visit to a site might result in multiple increments for that visit. In other words, if your phone supports .jpg , .png , and .gif formats, then each of those groups in the report is incremented. As such, the sum of the groups might be greater than the total shown at the bottom of the report.
Color Depth Report
Groups mobile device hits by the number of colors supported. The report shows the total number of visitors to your site who used a mobile device, and breaks them into groups based on the number of colors configured in their mobile devices. For example, if your visitor’s mobile phone supports 24 colors, then marketing reports and analytics increments the line item corresponding to 24 colors.
Audio Support Report
Groups mobile devices based on the types of audio formats they support. For example, if a visitor’s phone supports the .mp3 format, the Audio Support report increments by at least one. If the phone supports more than one image format, a visit to a site might result in increments for each supported audio type. In other words, if a phone supports .mp3 , .aac , and .amr formats, then each of those groups in the report is incremented. As such, the sum of the groups might be greater than the total shown at the bottom of the report.
Video Support Reports
Groups mobile devices based on the types of video formats they support. For example, if a visitor's mobile device supports .mp4 , the Video Support report increments by at least one when it accesses your site. If the phone supports multiple image formats (such as .mp4 and .wmv ), each of those groups in the report is incremented. Because of this, the sum of the groups might be greater than the total shown at the bottom of the report.
DRM Report
Groups mobile devices based on the type of Digital Rights Management (DRM) they support. DRM groups include Forward Lock , Combined Delivery , Separate Delivery , and Unknown .
Net Protocols Report
Groups mobile devices based on the network protocols (GPRS, CSD, EDGE, HSCSD, and so on) that they support. The report also includes an Unknown group for unidentified network protocols.
When a visitor uses a mobile device to access your site, the Net Protocols report increments by at least one. If the phone supports multiple network protocols then each of those groups in the report increments. Because of this, the sum of the groups might be greater than the total shown at the bottom of the report.
Operating System Report
Groups mobile devices based on the mobile operating system running on the device. Mobile operating systems include Windows, RIM, iOS, Symbian, and so forth. The report also includes an Unknown group for unidentified mobile operating systems.
Java Version Report
Groups mobile devices based on the Java version that they support. The Java Version report identifies the Java version by the Java Specification Request (JSR) supported by the device. The report also includes an Unknown group for unidentified mobile operating systems.
You can find out more about a given JSR at the Java Community Process website.
Bookmark URL Length Report
Groups mobile devices based on the maximum supported length, in characters, of a bookmark URL.
Mail URL Length Report
Groups mobile devices based on the maximum supported length, in characters, of an email URL.
Browser URL Length Report
Groups mobile devices based on the maximum supported length, in characters, of a Web browser URL.
Device Number Transit Report
Groups mobile devices based on whether Device Number Transmit is supported. The report also includes an Unknown group for those devices where Device Number Transmit support cannot be determined.
PTT Report
Groups mobile devices based on whether the device supports Push To Talk (PTT). The report also includes an Unknown group for those devices where PTT support cannot be determined.
Decoration Mail Support Report
Groups mobile devices based on whether the device supports DecoMail, which allows a user to decorate their mail with graphics and animations. The report also includes an Unknown group for those devices where Decoration Mail support cannot be determined.
Information Services Report
Groups mobile devices based on the news services (Channel I/B, EZ News Flash, W+INFO, and so on.) that they support. When a visitor uses a mobile device with news service support to access your site, the Information Services report increments by at least one. If the phone supports multiple news services, each of those groups in the report increments. Because of this, the sum of the groups might be greater than the total shown at the bottom of the report.