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Intelligent Alerts overview

Intelligent Alerts allows for more granular control over alerts and integrates anomaly detection with the alert system.

Overview

The new Alert Builder and Alert Manager in Analysis Workspace replace the existing alert functionality in Reports & Analytics. Intelligent Alerts let you:
  • Build alerts based on anomalies (90%, 95%, 99%, 99.75%, and 99.9% thresholds; % change; above/below)
  • Preview how often an alert will trigger
  • Send alerts by e-mail or SMS with links to auto-generated Analysis Workspace projects
  • Create "stacked" alerts that capture multiple metrics in a single alert
There are four ways get to the Alert Builder:
  • Going directly to the Alert Builder: Components > Alerts
  • Using the keyboard shortcut in Workspace: Ctrl + Shift + A (Windows) or Cmd + Shift + A (Mac)
  • Selecting one or more freeform table line item/s, right-clicking and selecting Create Alert from Selection . This opens the Alert Builder and pre-populates the appropriate metrics and filters applied from the table. You can edit the alert if needed.
  • From within a Reports & Analytics report, by going to More > Add Alert . This opens the alert builder and pre-populates the appropriate metrics and filters applied from the report. You can edit the alert if needed.
The percent thresholds are standard deviations. For example, 95% = 2 standard deviations and 99% = 3 standard deviations. Depending on the time granularity you choose, different models are used to calculate how far away (how many standard deviations) each data point is from the norm. If you set a lower threshold (such as 90%), you get more anomalies than if you set a higher threshold (99.75%).
Using timestamped data to create alerts can cause alerts to fire incorrectly. Adobe recommends using non-timestamped data for Intelligent Alerts.

Anomaly lookback for alerts

If an alert uses anomaly detection, the training period varies based on the granularity selected for the alert.
  • Monthly granularity: 15 months + same range last year
  • Weekly granularity: 15 weeks + same range last year
  • Daily granularity: 35 days + same range last year
  • Hourly granularity: 336 hours