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Report types

Information about the basic report types, including Traffic, Conversion, and Paths.
Report Type Description
Traffic
Traffic reports give you in-depth insight into how visitors interact with your website, and your customized traffic statistics.
Conversion
Displays information about success indicators that you define. When you initially acquire licenses, you have an option to define metrics that indicate or give additional insight into successful sales or content deliveries. Reports here show numbers for these metrics. Examples include payment types, shipping costs, and online coupons used.
Paths
Paths reports, such as Fallout and PathFinder, let you track and record entire browsing paths of visitors and customers. You can view your site traffic as it flows from one page or item to the next, discover new patterns and popular paths, or search out the specific paths that your visitors take.
See Report Features for information about interface features.
See Report Descriptions in Analytics Reference Help for descriptions.