This help page describes how props work as a dimension. For information on how to implement props, see props in the Implement user guide.
Props are custom variables that you can use however you'd like. They do not persist beyond the hit that they are set.
Adobe recommends using eVars in most cases. In previous versions of Adobe Analytics, props and eVars had advantages and disadvantages to each other. However, Adobe has improved eVars to where they fulfill almost all use cases for props.
If you have a solution design document , you can allocate these custom dimensions to values specific to your organization. The number of available props depends on your contract with Adobe. Up to 75 props are available if your contract with Adobe supports it.
Populate props with data
Each prop collects data from the c1 in image requests. For example, the c1 query string parameter collects data for prop1, while the c68 query string parameter collects data for prop68.
Since props contain custom strings in your implementation, your organization determines what the dimension values are for each prop. Make sure you record the purpose of each prop and typical dimension values in a solution design document .
Value of props over eVars
Adobe recommends using eVars in most cases. Exceptions to this statement are as follows:
- You can use props in real-time reports. eVars take at least 30 minutes to appear in reporting.
- Props have the ability to become list props, which accept multiple values in the same hit. List vars are a separate variable, and there are only three list variables available.
See eVar for more comparisons between props and eVars.