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US state

The 'US state' dimension reports the state of the visitor in the United States of America. It is similar to the Regions dimension, except that this dimension is specific to the United States. Using this dimension is valuable if you want insight more granular than Countries but not as granular as Cities .

Populate this dimension with data

This dimension references lookup rules internal to Adobe. The lookup value is based on the IP address sent with the hit. Adobe partners with Digital Element to maintain lookups between IP address and country. This dimension works out of the box for all implementations.
If your organization follows stringent privacy regulations where obfuscating IP address isn't enough, you can request to disable geolocation data entirely. Contact Customer Care with the report suite ID, and request to turn off 'Geography' for the report suite.

Dimension values

Dimension values include regions and the country that the region resides in. Example values include "California" , "Texas" , or "Virginia" . The dimension value "Unspecified" includes all international traffic outside of the United States.

Differences between reported and actual location

Since this dimension is based on IP address, some scenarios can show a difference between reported location and actual location:
  • IP addresses that represent corporate proxies : These visitors can appear as traffic coming through the user's corporate network, which can be a different location if the user is working remotely.
  • Mobile IP addresses : Mobile IP targeting works at varying levels depending on the location and the network. A number of carriers backhaul IP traffic through centralized or regional points of presence.
  • Satellite ISP users : Identifying the specific location of these users is difficult, as they typically appear to originate from the uplink location.
  • Military and government IPs : Represents personnel traveling around the globe and entering through their home location, rather than the base or office where they are currently stationed.