Processing rules for Marketing Channels
Marketing Channel processing rules determine if a visitor hit meets the criteria assigned to a channel. The rules process every hit a visitor makes on your site. When a rule does not meet the criteria for a channel, or if rules are not configured correctly, the system assigns the hit to No Channel Identified.
Here are important guidelines for creating rules:
- Sort the rules in the order that you want them to be processed.
- At the end of your list, include a catch-all rule, such as Other. This rule identifies external traffic but not internal traffic.
Although these rules do not affect reporting outside of marketing channels, they affect marketing channel data collection. Data collected with these rules are 100% permanent, and rules altered after data is collected is not retroactive. It is strongly recommended to review and consider all circumstances before saving Marketing Channel Processing Rules to mitigate data being collected in incorrect channels.