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Visitor engagement expiration

Learn how to specify visitor engagement expiration in Marketing Channels.

Visitor engagement expiration

Learn how to specify visitor engagement expiration in Marketing Channels.
Visitor engagement is how much time you want to allow for the visitor's previous activity on your site to be attributed to the first touch channel.
For example, visitors often click through a Paid Search campaign and add products to a cart, but they end the session before the conversion event. If the visitor returns later to make a purchase, you can specify whether their previous and current activity counts as one engagement. The default expiration setting is 30 days.
Field
Definition
Days of Inactivity
The number of days that must pass before a visitor's first-touch engagement expires. The default value is 30.
Never
The visitor's engagement period does not expire.
Channel Reset
Expires all visitor engagement periods. If you have need to reset all marketing channel data you can expire all visitor engagement periods. You may need to reset data if your processing rules were previously configured incorrectly. All first and last touch channel values will immediately expire and be reset when visitors return.

Specify visitor engagement expiration

Specify the visitor engagement expiration.
  1. Click Analytics > Admin > Report Suites .
  2. In the Report Suite Manager, click Edit Settings > Marketing Channels > Marketing Channel Expiration .
  3. Configure the visitor engagement expiration fields.
  4. Click Save.