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The 'Occurrences' metric shows the number of hits where a given dimension was set or persisted. When you drag a dimension in Workspace to a blank canvas, Adobe automatically applies this metric to the project.

How this metric is calculated

Out of all hits in a report suite, include hits where a dimension value is defined or persisted. Some dimensions, such as eVars , persist beyond the hit they are set on. Metrics like Page views and Occurrences count both initial and persisted values. This metric does not count persisted values.

Compare to similar metrics

  • Occurrences vs. Instances : Occurrences count hits where a dimension value was set or persisted. Instances do not include hits where a dimension value persists.
  • Occurrences vs. Page views : Occurrences include all hit types, including page view tracking calls ( t() ) and link tracking calls ( tl() ). The page views metric only includes page view tracking calls, and excludes link tracking calls.