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Analytics Dimensions Compatibility

This reference article lists dimensions/reports supported in both Reports & Analytics and Analysis Workspace, in Analysis Workspace only, and in Reports & Analytics only.
Please keep in mind that
  • These are not exhaustive lists. Each report suite may or may not have a given set of product variables enabled. Also, any given report suite may have any number of custom variables enabled or disabled or mapped to product variables. We have also left out visitor attributes and classifications, since they are unique to each report suite.
  • There are some cases of overlap, where Analytics tools use different terms for what is essentially the same thing, for example: browserwidth and browserwidthbucketed .

Dimensions supported in both Reports & Analytics and Analysis Workspace

Dimension Name (visible in Analytics UI)
Dimension ID (used in API requests)
Analytics for Target
targetraw
Audiences ID
mcaudiences
Browser
browser
Browser Type
browsertype
Category
category
Cities
geocity
Color Depth
colordepth
Connection Type
connectiontype
Cookie Support
cookie
Countries
geocountry
Customer Loyalty
customerloyalty
Custom Conversion Vars
evar1, evar2, etc.
Custom Insight Vars
prop1, prop2, etc.
Custom Link
customlink
Days Before First Purchase
daysbeforefirstpurchase
Days Since Last Purchase
dayssincelastpurchase
Domain
filtereddomain
Download Link
downloadlink
Entry Page
entrypage
Entry Page Original
entrypageoriginal
Exit Link
exitlink
First Touch Channel
firsttouchchannel
First Touch Channel Detail
firsttouchchanneldetail
Java enabled
javaenabled
Language
language
Last Touch Channel
lasttouchchannel
Last Touch Channel Detail
lasttouchchanneldetail
List Variables
listvariables
Marketing Channel
marketingchannel
Mobile Audio Support
mobileaudiosupport
Mobile Carrier
mobilecarrier
Mobile Color Depth
mobilecolordepth
Mobile Cookie Support
mobilecookiesupport
Mobile Device
mobiledevicename
Mobile Device Type
mobiledevicetype
Mobile Max Email Length
mobileemaillength
Mobile Image Support
mobileimagesupport
Mobile Manufacturer
mobilemanufacturer
Mobile Operating System (deprecated)
mobileos
Mobile Screen Height
mobilescreenheight
Mobile Screen Size
mobilescreensize
Mobile Screen Width
mobilescreenwidth
Mobile Max Browser URL Length
mobileurllength
Mobile Video Support
mobilevideosupport
Monitor Resolution
monitorresolution
Operating Systems
operatingsystem
Original Referring Domain
referringdomainoriginal
Page
page
Pages Not Found
pagesnotfound
Product
product
Referrer
referrer
Referrer Type
referrertype
Referring Domain
referringdomain
Regions
georegion
Return Frequency
returnfrequency
SC-TnT
tntbase
Search Engine
searchengine
Search Keyword
searchenginekeyword
Search Engine - Natural
searchenginenatural
Search Engine - Paid
searchenginepaid
Search Keyword - Natural
searchenginenaturalkeyword
Search Keyword - Paid
searchenginepaidkeyword
All Search Page Rank
searchenginepagerank
Server
server
Single Page Visits
singlepagevisits
Site Section
sitesections
Time Spent per Visit - Granular
sitetime
Tracking Code
campaign
US DMA
geodma
US States
state
Time Prior to Event
timeprior
Time Spent per Visit - Bucketed
timespent
Visit Depth
pathlength
Visit Number
visitnumber
Zip Code
zip

Dimensions supported only in Analysis Workspace

Dimension name (visible in Analytics UI)
Dimension ID (used in API requests)
AM/PM
timepartampm
Browser Height - Bucketed
browserheightbucketed
Browser Width - Bucketed
browserwidthbucketed
Day
daterangeday
Day of Month
timepartdayofmonth
Day of Week
dayofweek
Day of Week
timepartdayofweek
Day of Year
timepartdayofyear
Days Since Last Visit
dayssincelastvisit
Entry Custom Insights
entryprops
Entry List Variables
entrylistvariables
Entry Server
entryserver
Entry Site Section
entrysitesections
Exit Custom Insights
exitprops
Exit List Variables
exitlistvariables
Exit Page
exitpage
Exit Server
exitserver
Exit Site Section
exitsitesections
Hit Depth
hitdepth
Hit Type
hittype
Hour
daterangehour
Hour of Day
timeparthourofday
Marketing Channel Detail
marketingchanneldetail
Minute
daterangeminute
Mobile Max Bookmark Length
mobilebookmarklength
Mobile Device Number
mobiledevicenumber
Mobile DRM
mobiledrm
Mobile Information Services
mobileinformationservices
Mobile Java VM
mobilejavavm
Mobile Mail Decoration
mobilemaildecoration
Mobile Net Protocols
mobilenetprotocols
Mobile Push To Talk
mobilepushtotalk
Month
daterangemonth
Month of Year
timepartmonthofyear
Operating System Types
operatingsystemgroup
Paid Search
paidsearch
Persistent Cookie Support
persistentcookie
Quarter
daterangequarter
Quarter of Year
timepartquarterofyear
Survey
surveybase
Time Spent on Page - Bucketed
averagepagetime
Time Spent on Page - Granular
pagetimeseconds
Tracking Opt-out Reason
optoutreason
Weekday/Weekend
timepartweekdayweekend
Week
daterangeweek
Year
daterangeyear

Content-aware dimensions supported only in Analysis Workspace

Dimension name (visible in Analytics UI)
Dimension ID (used in API requests)
Activity Map XY
clickmapxy
Media Session ID
videosessionid
Nielsen Access Method
nielsenaccmethod
Nielsen App ID
nielsenappid
Nielsen Channel Asset
nielsenchannelasset
Nielsen Content Type
nielsencontenttype

Dimensions supported only in Reports & Analytics

Dimension name (visible in Analytics UI)
Dimension ID (used in API requests)
Browser Height
browserheight
Browser Width
browserwidth
Daily Unique Customers
dailyuniquecustomers
JavaScript
javascriptsupport
JavaScript Version
javascriptversion
Monthly Unique Customers
monthlyuniquecustomers
Quarterly Unique Customers
quarterlyuniquecustomers
Time Zones
timezone
Top Level Domains
topleveldomain
Visitor State
legacystate
Weekly Unique Customers
weeklyuniquecustomers
Yearly Unique Customers
yearlyuniquecustomers

Pre-configured reports in Reports & Analytics

Reports & Analytics contains multiple pre-configured reports that either do not map to a specific dimension, or the report uses a class of dimensions. These reports are listed here:
  • Bookmark URL Length
  • Browsers
  • Browser Types
  • Campaign Conversion Funnel
  • Cart Conversion Funnel
  • Cities
  • Clicks to Page
  • Countries
  • Cross Sell
  • Custom Events Funnel
  • Decoration Mail Support
  • Device Number Transmit (ON/OFF)
  • Domains
  • DRM
  • Entry Pages
  • Exit Pages
  • Fallout
  • Full Paths
  • ICities
  • Information Services
  • Java Version
  • Languages
  • Longest Paths
  • Media Concurrent Viewers
  • Media Daypart
  • Media Detail
  • Media Overview
  • Monitor Resolutions
  • Net Protocols
  • Netscape Plug-Ins
  • Next Page
  • Next Page Flow
  • Operating Systems
  • Operating System Types
  • Page Depth
  • Page Summary
  • PathFinder
  • Previous Page Flow
  • Previous Page
  • PTT
  • Products Conversion Funnel
  • Purchase Conversion Funnel
  • Referring Domains
  • Regions
  • Reloads
  • Search Engines - All
  • Search Engines - Natural
  • Search Engines - Paid
  • Search Keywords - All
  • Search Keywords - Natural
  • Search Keywords - Paid
  • Target Activity Details
  • Time Spent on Page
  • Time Zones
  • Top Level Domains
  • U.S. DMA
  • U.S. States
  • Visit Number
  • Visitor Home Page

Content-aware dimensions supported by both Reports & Analytics and Analysis Workspace

Video (Media Analytics)

Dimension name (visible in Analytics UI)
Dimension ID (used in API requests)
Content
video
Content Segment
videosegment
Content Type
videocontenttype
Ad Player Name
videoadplayername
Ad in Pod Position
videoadinpod
Dropped Frames
videoqoedroppedframecountevar
Errors
videoqoeerrorcountevar
Average Bitrate
videoqoebitrateaverageevar
Bitrate Changes
videoqoebitratechangecountevar
Total Buffer Duration
videoqoebuffertimeevar
Buffer Events
videoqoebuffercountevar
Time to Start
videoqoetimetostartevar
Ad Pod
videoadpod
Media Path
videopath
Ad
videoad
Content Player Name
videoplayername
Content Channel
videochannel
Chapter
videochapter
Content Name (variable)
videoname
Content Length (variable)
videolength
Ad Name (variable)
videoadname
Ad Length (variable)
videoadlength
Show
videoshow
Season
videoseason
Episode
videoepisode
Network
videonetwork
Show Type
videoshowtype
Ad Loads
videoadload
MVPD
videomvpd
Day Part
videodaypart
Advertiser
videoadadvertiser
Campaign ID
videoadcampaign
Genre
videogenre
Stream Type
videostreamtype
Player SDK Error IDs
videoqoeplayersdkerrors
External Error IDs
videoqoeextneralerrors
Media Feed Type
videofeedtype
Entry Media Path
entryvideopath
Exit Media Path
exitvideopath
Entry Genre
entryvideogenre
Exit Genre
exitvideogenre
Entry Player SDK Error IDs
entryvideoqoeplayersdkerrors
Exit Player SDK Error IDs
exitvideoqoeplayersdkerrors
Entry External Error IDs
entryvideoqoeextneralerrors
Exit External Error IDs
exitvideoqoeextneralerrors

Adobe Social

Dimension name (visible in Analytics UI)
Dimension ID (used in API requests)
Terms
socialterm
Social Platforms / Properties
socialcontentprovider
Authors
socialauthor
Language
sociallanguage
Latitude / Longitude
sociallatlong
Asset Tracking Codes
socialassettrackingcode
Owned Social Properties
socialaccountandappids
Owned Post IDs
socialownedpostids
Owned Social Definitions
socialinteractiontype
Owned Property IDs
socialownedpropertyid
Owned Property vs Application
socialownedpropertypropertyvsapp
Owned Property Name
socialownedpropertyname
Owned Definition Property vs Post
socialowneddefinitionpropertyvspost
Owned Definition Insight Type
socialowneddefinitioninsighttype
Owned Definition Insight Value
socialowneddefinitioninsightvalue
Owned Definition Metric
socialowneddefinitionmetric
Asset
socialmediaid

Mobile SDK

Dimension name (visible in Analytics UI)
Dimension ID (used in API requests)
First Launch Date
mobileinstalldate
App Id
mobileappid
Launch Number
mobilelaunchnumber
Days Since First Use
mobiledayssincefirstuse
Days Since Last Use
mobiledayssincelastuse
Hour of Day (SDK)
mobilehourofday
Day of Week (SDK)
mobiledayofweek
Operating System (SDK)
mobileosenvironment
Days Since Last Upgrade
mobiledayssincelastupgrade
Launches Since Last Upgrade
mobilelaunchessincelastupgrade
Device Name (SDK)
mobiledevice
Operating System Version (SDK)
mobileosversion
Beacon Major
mobilebeaconmajor
Beacon Minor
mobilebeaconminor
Beacon UUID
mobilebeaconuuid
Beacon Proximity
mobilebeaconproximity
Location (down to 10 km)
latlon1
Location (down to 100 m)
latlon23
Location (down to 1 m)
latlon45
Point of Interest Name
pointofinterest
Distance to Point of Interest Center
pointofinterestdistance
Location Accuracy
mobileplaceaccuracy
Place Category
mobileplacecategory
Place ID
mobileplaceid
Entry Beacon Major
entrymobilebeaconmajor
Exit Beacon Major
exitmobilebeaconmajor
Entry Beacon Minor
entrymobilebeaconminor
Exit Beacon Minor
exitmobilebeaconminor
Entry Beacon UUID
entrymobilebeaconuuid
Exit Beacon UUID
exitmobilebeaconuuid
Entry Beacon Proximity
entrymobilebeaconproximity
Exit Beacon Proximity
exitmobilebeaconproximity

Adobe Advertising Cloud (AMO)

Dimension name (visible in Analytics UI)
Dimension ID (used in API requests)
AMO EF ID
amo_ef_id
AMO ID
amo_cid

Activity Map

Dimension name (visible in Analytics UI)
Dimension ID (used in API requests)
Activity Map Link By Region
clickmaplinkbyregion
Activity Map Region
clickmapregion
Activity Map Link
clickmaplink
Activity Map Page
clickmappage

Nielsen Integration

For more information on how to implement this integration, see Nielsen partnership .
Dimension name (visible in Analytics UI)
Dimension ID (used in API requests)
Nielsen Ad Model
nielsenadmodel
Nielsen Segment C
nielsensegmentc
Nielsen Segment B
nielsensegmentb
Nielsen Segment A
nielsensegmenta
Nielsen Content ID
nielsencontentid
Nielsen Asset/Program
nielsenasset
Nielsen VCID
nielsenvcid
Nielsen Opt Out
nielsenoptout
Nielsen Client ID + VCID
nielsenclientidvcid
Nielsen Client ID
nielsenclientid
Entry Nielsen Opt Out
entrynielsenoptout
Exit Nielsen Opt Out
exitnielsenoptout
Entry Nielsen Client ID + VCID
entrynielsenclientidvcid
Exit Nielsen Client ID + VCID
exitnielsenclientidvcid
Entry Nielsen Client ID
entrynielsenclientid
Exit Nielsen Client ID
exitnielsenclientid

Adobe Experience Manager (AEM)

Dimension name (visible in Analytics UI)
Dimension ID (used in API requests)
Asset ID
aemassetid
Asset Source
aemassetsource
Clicked Asset ID
aemclickedassetid
Entry Asset ID
entryaemassetid
Exit Asset ID
exitaemassetid

Adobe Campaign

Dimension name (visible in Analytics UI)
Dimension ID (used in API requests)
Adobe Campaign Executed Delivery ID
ac_delivery_internal_name