Displays the links visitors to your site prefer. For example, the home page for your site likely has multiple links that display the same page. Perhaps there is both a graphic and text link that both link to the same page. This report shows what percentage of visitors used the graphic link versus the text link.
The specific links that you would like to be tracked must be modified with special tags, see
You can use the Custom Links Report to:
Optimize your site design by knowing which types of links your visitors prefer
Validate the need for redundant links to single pages