Time spent on page
Adobe Analytics offers several ways to determine time spent in Analytics reports. In most cases, time spent is calculated using the following steps:
- For a given hit, look at the timestamp and dimension value.
- Compare this hit with the timestamp of the next hit in the visit.
- The amount of time that elapsed between these two hits contributes to the time spent for that page.
When viewing time spent dimension data, keep the following in mind:
- Time spent takes allocation and expiration into account.
- Both page views and link tracking hit types are considered when calculating time spent data.
- Time spent is not measured during the last hit of the visit, since there is no subsequent image request to measure elapsed time.
- Bounces cannot measure time spent, since the visit consists of a single hit.
Time spent on page measures the elapsed time between hits in a visit. Separate dimensions exist between granular and bucketed .
- Granular: Each dimension value is a different number of seconds spent between two hits.
- Bucketed: Each dimension value is a pre-defined bucket:
- Less than 15 seconds
- 15 to 29 seconds
- 1 to 3 minutes
- 3 to 5 minutes
- 5 to 10 minutes
- 10 to 15 minutes
- 15 to 20 minutes
- 20 to 30 minutes
- More than 30 minutes
This dimension is hit-based, which if used as a breakdown can provide more meaningful data. Compare this dimension to Time spent per visit , which is a visit-based dimension.