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Units

The total units that were ordered for the selected time period. Because you have many units purchased per order, Units is a vital metric that reveals general inventory movement.
Uses
Description
Traffic
Units is a definition of the product, and is set on the purchase event. It is the number of items purchased for a product, or the sum of total items for all products.
Conversion
Units is a definition of the product, and is set on the purchase event. It is the number of items purchased for a product, or the sum of total items for all products.
Ad Hoc Analysis
Units is a definition of the product, and is set on the purchase event. It is the number of items purchased for a product, or the sum of total items for all products.