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Best Practices and General Information

Following are some best practices for data feed processing and delivery. You should:
  • Expect data feeds to be delivered within 12 hours after the end of a given time period 95% of the time.
    For example, if you have an hourly feed, the data feed request for the 3 a.m. to 4 a.m. hour should be delivered by 4 p.m. 95% of the time. Data feeds for report suites with high traffic volume can take longer to process and deliver, particularly if they are configured as daily feeds rather than hourly feeds.
  • Ensure that you communicate any anticipated traffic spikes ahead of time. Any upstream latency has a direct impact on how quickly the data feed process can get started.
  • Ensure that you have ample room on your FTP site. Clean it out on a regular basis so that you don't inadvertently run out of disk space.
  • When changing FTP credentials, please ensure that the credentials are current in Adobe's data feed system.
  • Use hourly delivery if possible. It makes the files smaller and faster to produce/transmit.
  • Consider using "multiple-file" delivery (typically done with large daily feeds.) Multiple-file delivery breaks the single monolithic file into smaller files and delivers them all at the same time. Again, smaller files make it faster to create, zip/unzip, and transmit the data.
  • If you are using sFTP as the delivery method, do not read and do not delete files with a ".part" suffix. The ".part" suffix indicates the file is partially transferred, it is not complete. Once the file has been transferred, the file will be renamed without the ".part" suffix.
  • Build your ETL process with the assumption that, occasionally, a file may be transferred more than once. Otherwise, you may end up with duplicate data.