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Analytics Implementation Guide

This guide walks you through different Adobe Analytics implementation methods.
  • Adobe Experience Platform Launch: The standardized and recommended method to implement Adobe Analytics. Place a loader tag on each page, and use Launch's interface to determine how each variable is defined.
  • Dynamic Tag Management: The predecessor to Launch. DTM uses a similar interface to implement Analytics, but is no longer updated and is not as flexible. Adobe recommends using Launch for implementing Adobe Analytics.
  • Legacy JavaScript: The historical manual method to implement Adobe Analytics. Outlines variables and settings used in an implementation, which can be useful for Launch implementations using rules with custom code.

More Analytics user guides