Add an opt-out link
Specify an opt-out link, and customize the branding for the link. Visitors to your web site may choose not to have their activity tracked in Adobe’s analytics products by visiting the opt-out page for your data collection domain.
Visitors opt-out by clicking the link on the opt-out page, thereby causing a cookie to be set in their browser. By having the
cookie for the applicable tracking domain, the user's activities will not be reported by Adobe Analytics. You can provide your own link to the opt-out cookie, or you can follow the steps below to set the opt-out cookie.
If you implement Adobe Analytics products and services with cookies set on domains owned by Adobe (i.e. 207.net or omtrdc.net), you can point your website visitors to the opt-out mechanism provided in the
Adobe Privacy Center
for all sites that use Adobe cookies for Adobe Analytics products and services. The direct link to the Adobe opt-out mechanism is
https:// *collection_domain* /optout.html
Opt-out Page URL Structure
Your opt out page is at the following URL:
: Provides a translated version of the opt-out page. The following locales are supported:
: Treats the page as if it were a popup, and offers a “Close Window” button.
Example Opt-Out URLs
An English web page in a full window containing a link that, when clicked, will prevent the visitor from being tracked on metrics.example.com:
A French web page in a full window, containing a link that, when clicked, will prevent the visitor from being tracked on example.d3.sc.omtrdc.net:
A German web page, in a popup window, containing a link that, when clicked, will prevent the visitor from being tracked on example.112.2o7.net:
Branding your Opt-Out URL
You can provide a link, such as the following somewhere on your website:
<a href=" https://stats.adobe.com/optout.html?optout=1&confirm_change=1">
Click Here to Opt Out! </a>
is replaced with whatever the
variable is set to.
Additionally, if you want like to provide a link to opt-in, use the same URL, but replace
, and keep the