The variable is used to determine which links on your site are exit links.
It is a comma-separated list of filters that represent the links that are part of the site.
Paths > Entries & Exits > Exit Links
variable is used to determine whether a link is an exit link, which is defined as any link that takes a visitor away from your site. Whether the target window of an exit link is a pop-up, or the existing window, does not affect whether the link appears in the exit links report. Exit links are only tracked if
is set to
in the Dynamic Tag management documentation for information about how DTM handles exit links.) The filters in
are not case-sensitive.
The list of filters in
applies to the domain and path of any link by default. If
is set to
, then the filters apply to the entire URL (domain, path, and query string). The filters are always applied to the absolute path of the URL, even if a relative path is used as the href value.
The following example illustrates how this variable is used. In this example, the URL of the page is
<a href="https://www.mysite.com">Not an Exit Link</a>
<a href="/careers/job_list.html">Not an Exit Link</a>
<a href="https://www2.site3.com">Exit Link</a>
<a href="https://www2.site1.com/partners/">Exit Link</a>
Syntax and Possible Values
variable is a comma-separated list of ASCII characters. No spaces are allowed.
Pitfalls, Questions, and Tips
Periodically check the Paths > Entries & Exits > Exit Links report to make sure that none of the entries in that report are incorrect.
Periodically review partner contracts to determine if they contain restrictions on link tracking. For example, you might be prohibited from tracking links that appear in partner display ads. Filter partner links by adding their domain to