Variables and limitations
High-level look at variables and their limitations.
The following table provides at-a-glance information about Analytics variables:
Determines the report suite where data is stored and reported.
Displays the height of the browser window.
Displays the width of the browser window.
Identifies marketing campaigns used to bring visitors to your site. The value of campaign is usually taken from a query string parameter.
Usually identifies a section of your website. For example, a merchant may have sections such as Electronics, Toys, or Apparel. A media site may have sections such as News, Sports, or Business.
Translates the character set of the Web page into UTF-8.
Displays the number of bits used to display color on each pixel of the screen.
Indicates (in Microsoft Internet Explorer) whether the browser is configured on a LAN or modem connection.
Determines the domain on which the Analytics visitor ID (s_vi) cookie will be set by determining the number of periods in the domain of the page URL. For www.mysite.com , cookieDomainPeriods should be "2." For www.mysite.co.jp , cookieDomainPeriods should be "3."
Determines the conversion rate to be applied to revenue as it enters the Analytics databases. Analytics databases store all monetary amounts in a currency of your choice. If that currency is the same as that specified in currencyCode , or currencyCode is empty, no conversion is applied.
Lets you set the data center to which your data is sent.
Dynamically selects a report suite to which data is sent. The dynamicAccountList variable contains the rules that used to determine the destination report suite.
Uses the DOM object to retrieve the section of the URL to which all rules in dynamicAccountList are applied. This variable is only valid when dynamicAccountSelection is set to 'True.'
Lets you dynamically select the report suite based on the URL of each page.
Allows deployment to flag variables that should be populated dynamically. Cookies, request headers, and image query string parameters are available to be populated dynamically.
Used for building custom reports within the Analytics Conversion Module. When an eVar is set to a value for a visitor, Analytics remembers that value until it expires. Any success events that a visitor encounters while the eVar value is active are counted toward the eVar value.
Records common shopping cart success events and custom success events.
Determines the domain on which Analytics cookies other than the visitor ID (s_vi) cookie will be set by determining the number of periods in the domain of the page.
Determines the location of a page in your site's hierarchy. This variable is most useful for sites that have more than three levels in the site structure.
Indicates (in Internet Explorer) whether the current page is set as the user's home page.
Indicates whether Java is enabled in the browser.
A comma-separated list of file extensions. If your site contains links to files with any of these extensions, the URLs of these links appear in the File Downloads report.
If your site contains many links to external sites, and you don't want to track all exit links, linkExternalFilters can be used to report on a specific subset of exit links.
Determines which links on your site are exit links. It is a comma-separated list of filters that represent the links that are part of the site.
Determines whether or not the query string should be included in the Exit Links and File Download reports.
An optional variable used in Link Tracking that determines the name of a custom, download, or exit link. The linkName variable is not normally needed because the third parameter in the tl() function replaces it.
Contains the events that should be sent with custom, download, and exit links. This variable is only considered if linkTrackVars contains "events."
A comma-separated list of variables that will be sent with custom, exit, and download links. If linkTrackVars is set to "", all variables that have values are sent with link data.
An optional variable used in link tracking that determines which report a Link Name or URL will appear (custom, download, or exit Links). linkType is not normally needed because the second parameter in the tl() function replaces it.
Specifies the total length of the media being played.
Specifies the name of the video or media item. It is only available via the Data Insertion API and Full Processing Data Source.
Specifies the player used to consume a video or media item.
Specifies the segments of a video or media asset consumed.
Controls the order in which cookies and subscriber ids are used to identify visitors.
A global variable that should be set in the onClick event of a link. By creating a unique object ID for a link or link location on a page, you can improve visitor click map tracking or use visitor click map to report on a link type or location, rather than the link URL.
Contains the name of each page on your site. If pageName is blank, the URL is used to represent the page name in Analytics.
Used only to designate a 404 Page Not Found Error page. It only has one possible value, which is "errorPage." On a 404 Error page, the pageName variable should not be populated.
In rare cases, the URL of the page is not the URL that you would like reported in Analytics. To accommodate these situations, Analytics offers the pageURL variable, which overrides the actual URL of the page.
On Netscape and Mozilla-based browsers, lists the plugins installed in the browser.
Used for tracking products and product categories as well as purchase quantity and purchase price. The products variable should always be set in conjunction with a success event. Optionally, the products variable can track custom numeric and currency events, as well as Merchandising eVars.
Used for building custom reports within the Analytics Traffic Module. props may be used as counters (to count the number of times a page view is sent), for pathing reports, or in correlation reports.
Used to keep an order from being counted multiple times by Analytics. Whenever the purchase event is used on your site, you should use the purchaseID variable.
Restores lost referrer information.
Displays the monitor resolution of the visitor viewing the Web page.
Shows either the domain of a Web page (to show which domains people come to) or the server serving the page (for a load balancing quick reference).
Captures the state in which a visitor to your site resides.
Set trackDownloadLinks to 'true' if you want to track links to downloadable files on your site. If trackDownloadLinks is 'true,' linkDownloadFileTypes determines which links are downloadable files.
If trackExternalLinks is 'true,' linkInternalFilters and linkExternalFilters determines whether any link clicked is an exit link.
Used for first-party cookie implementation to specify the domain at which the image request and cookie is written. Used for non-secure pages.
Used for first-party cookie implementation to specify the domain at which the image request and cookie is written. Used for secure pages.
Determines whether visitor click map data is gathered.
Ties offline data to an online transaction (like a lead or purchase generated online). Each unique transactionID sent to Adobe is recorded in preparation for a Data Sources upload of offline information about that transaction. See the Data Sources Guide .
If the s_doPlugins function is available and contains useful code, s_usePlugins should be set to 'true.' When usePlugins is 'true,' the s_doPlugins function is called prior to each image request.
Visitors may be identified by the visitorID tag, or by IP address/User Agent. The visitorID may be up to 100 alphanumeric characters and must not contain a hyphen.
Captures the ZIP code in which a visitor to your site resides.