Choose an implementation method
There are multiple ways to implement Adobe Analytics.
- Adobe Experience Platform Launch (Recommended)
- Dynamic Tag Management
Adobe Experience Platform Launch
Experience Platform Launch is the next generation of website tag and mobile SDK management capabilities from Adobe. Experience Platform Launch gives you a simple way to deploy and manage all of the analytics, marketing, and advertising integrations necessary to power relevant customer experiences.
Experience Platform Launch empowers anyone to build and maintain their own integrations with Experience Platform Launch, called Extensions. These extensions are available to web and mobile Experience Platform Launch customers in an app-store experience, so customers can quickly install, configure, and deploy their integrations.
For more information, see Getting Started with Experience Platform Launch .
Dynamic Tag Management
For information about getting access to Dynamic Tag Management and getting up and running, see Getting Started in the Dynamic Tag Management Product Documentation.
For more information, see Implementing Analytics with Dynamic Tag Management .
- Solid understanding of Analytics concepts and terminology