Show Menu
TOPICS×

Custom variables

List of custom variables used in Analytics.
Variable Description
Traffic Variables Check the value of prop1 - 75. Here is a checklist of items to check.
  • Is the correct case used? "ValueA" is a different record than "valueA." You can use all lowercase since a small subset of browsers convert all variables to lower case.
  • Are the values less than 100 characters in length? If not, some clipping of the values can occur.
  • Are all the values in a single property variable related, or do some values look out of place?
Conversion Variables Econversion variables include eVar 1 - 75. Here is a list of issues to check for the following.
  • Is the correct case used? "ValueA" is a different record than "valueA." You can use all lowercase since a small subset of browsers convert all variables to lower case.
  • Are the values less than 255 characters in length? If not, some clipping of the values can occur.
  • Are all the values in a single eVar related, or do some values look out of place?
Custom Events Events include both standard values ( prodView , scOpen , scAdd , scCheckout , purchase ), as well as custom events from event1 to event100. All events are sent in the events variable. Multiple events on the same page should be comma-delimited (no white space).
  • For all the standard conversion events, products should also be populated with the applicable products. For all events except purchase, the qty and price elements are optional.
  • The purchase event, must be set only once in a session after the purchase has been completed and confirmed.