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Variable to report mapping

The table below displays variable to report mapping for the variables used to populate Analytics reports.
Each variable is listed with the reports that use the variable listed next to it.
Variable Reports Populated
s.pageName
Conversion Reports > Path Reports > Page Value
Conversion Reports > Path Reports > Entry Page
Conversion Reports > Path Reports > Original Entry Pages
Traffic Reports > Site Traffic > Page Views
Traffic Reports > Site Traffic > Hourly Unique Visitors
Traffic Reports > Site Traffic > Daily Unique Visitors
Traffic Reports > Site Traffic > Monthly Unique Visitors
Traffic Reports > Site Traffic > Yearly Unique Visitors
Traffic Reports > Visitor Profile > Pages Viewed by Key Visitors
Traffic Reports > Segmentation > Most Popular Pages
Path Reports > Pages > Page Summary
Path Reports > Pages > Page Value
Path Reports > Pages > Most Popular Pages
Path Reports > Pages > Reloads
Path Reports > Pages > Click to Page
Path Reports > Pages > Time Spent on Page
Path Reports > Entries & Exits > Entry Pages
Path Reports > Entries & Exits > Exit Pages
Path Reports > Entries & Exits > Exit Links
Path Reports > Complete Paths > Full Paths
Path Reports > Complete Paths > Longest Paths
Path Reports > Complete Paths > Path Length
Path Reports > Complete Paths > Time Spent per Visit
Path Reports > Complete Paths > Single-page Visits
Path Reports > Advanced Analysis > Previous Page
Path Reports > Advanced Analysis > Next Page
Path Reports > Advanced Analysis > Previous Page Flow
Path Reports > Advanced Analysis > Next Page Flow
Path Reports > Advanced Analysis > PathFinder
Path Reports > Advanced Analysis > Fall-out
NOTE: In all of the Traffic Reports listed above, with the exception of the Most Popular Pages Report, if the s.pageName variable is not set, the URL is used.
s.server Traffic Reports > Segmentation > Most Popular Servers
s.pageType Path Reports > Pages > Pages Not Found
s.channel
Conversion Reports > Site Path Reports > Site Section
Traffic Reports > Segmentation > Most Popular Site Sections
s.prop1 - s.prop20 Traffic Reports > Custom Insight > Custom Insight 1-20
s.campaign
Conversion Reports > Campaigns > Conversion & Averages
Conversion Reports > Campaigns > Tracking Code
s.state Conversion Reports > Visitor Profile > States
s.zip Conversion Reports > Visitor Profile > ZIP/ Postal Codes
s.events
Conversion Reports > Purchases > Conversion & Averages
Conversion Reports > Purchases > Revenue
Conversion Reports > Purchases > Orders
Conversion Reports > Purchases > Units
Conversion Reports > Shopping Cart > Conversion & Averages
Conversion Reports > Shopping Cart > Carts
Conversion Reports > Shopping Cart > Cart Views
Conversion Reports > Shopping Cart > Cart Additions
Conversion Reports > Shopping Cart > Cart Removals
Conversion Reports > Shopping Cart > Checkouts
Conversion Reports > Custom Events > Custom Event 1-20
Conversion Reports > Products > Conversion & Averages
Conversion Reports > Products > Cross Sell
Conversion Reports > Products > Categories
Conversion Reports > Campaigns > Conversion & Averages
Conversion Reports > Customer Loyalty > Customer Loyalty
Conversion Reports > Sales Cycle > Days Before First Purchase
Conversion Reports > Sales Cycle > Days Since Last Purchase
Conversion Reports > Sales Cycle > Visit Number
Conversion Reports > Sales Cycle > Daily Unique Customers
Conversion Reports > Sales Cycle > Monthly Unique Customers
Conversion Reports > Sales Cycle > Yearly Unique Customers
Conversion Reports > Site Path > Page Value
s.products
Conversion Reports > Purchases > Conversion & Averages
Conversion Reports > Purchases > Revenue
Conversion Reports > Purchases > Orders
Conversion Reports > Purchases > Units
Conversion Reports > Shopping Cart > Conversion & Averages
Conversion Reports > Products > Conversion & Averages
Conversion Reports > Products > Cross Sell
Conversion Reports > Products > Categories
Conversion Reports > Campaigns > Conversion & Averages
Conversion Reports > Customer Loyalty > Customer Loyalty
Conversion Reports > Sales Cycle > Days Before First Purchase
Conversion Reports > Sales Cycle > Days Since Last Purchase
Conversion Reports > Sales Cycle > Visit Number
Conversion Reports > Sales Cycle > Daily Unique Customers
Conversion Reports > Sales Cycle > Monthly Unique Customers
Conversion Reports > Sales Cycle > Yearly Unique Customers
Conversion Reports > Site Path > Page Value
s.purchaseID
Conversion Reports > Purchases > Conversion & Averages
Conversion Reports > Purchases > Revenue
Conversion Reports > Purchases > Orders
Conversion Reports > Purchases > Units
Conversion Reports > Shopping Cart > Conversion & Averages
Conversion Reports > Products > Conversion & Averages
Conversion Reports > Products > Cross Sell
Conversion Reports > Customer Loyalty > Customer Loyalty
Conversion Reports > Sales Cycle > Days Before First Purchase
Conversion Reports > Sales Cycle > Days Since Last Purchase
Conversion Reports > Sales Cycle > Visit Number
Conversion Reports > Sales Cycle > Daily Unique Customers
Conversion Reports > Sales Cycle > Monthly Unique Customers
Conversion Reports > Sales Cycle > Yearly Unique Customers
Conversion Reports > Site Path > Page Value
s.eVar1 - s.eVar20 Conversion Reports > Custom Variables > Customer eVar 1-20
s.linkName Traffic Reports > Custom Insight > Custom Links
s.hier1 - s.hier5 Traffic Reports > Hierarchies > Hierarchy 1-5