Adobe collects data on your site by receiving an image request generated by the visitor. The trackingServer variable determines the location an image request is sent. If this variable is not defined correctly, your implementation can experience data loss.
Changing this value makes AppMeasurement look for cookies in a different location. Unique visitor count can temporarily spike in reporting as visitor cookies are set in the new location.
Tracking Server in Adobe Experience Platform Launch
Tracking Server is a field under the General accordion when configuring the Adobe Analytics extension.
- Log in to launch.adobe.com using your AdobeID credentials.
- Click the desired property.
- Go to the Extensions tab, then click the Configure button under Adobe Analytics.
- Expand the General accordion, which reveals the Tracking Server field.
If this field is left blank, it defaults to [rsid].112.2o7.net .
s.trackingServer in AppMeasurement and Launch custom code editor
The s.trackingServer variable is a string that contains the location to send data.
Some implementations point data to 2o7.net . While this is a valid data collection domain, it does not use regional data collection. Implementations using 2o7.net see slightly higher image request response times.
Determine the value for trackingServer
The value for this variable depends on if you use first-party cookies or third-party cookies. Adobe strongly recommends using first-party cookies in your implementation.