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Conversion

Data Sources supports the following conversion data dimensions and metrics for data types that are processed as conversion.

Conversion Dimensions and Metrics

If you specify a View event, you must also specify the corresponding data dimension (eVar). For example, if you include eVar2 views, then you must list eVar2 with a value. The number of custom events and eVar views supported by a report suite is contract-dependent, and varies between companies.
Conversion Dimensions
Column Name
Description
Tracking Code
Tracking code name.
Date
Use the following date format: MM/DD/YYYY/HH/mm/SS (for example, 01/01/2015/06/00/00)
Category
Category name. If you specify a category, then you must also select a product.
Channel
Channel name.
eVarn
eVarn name. Valid values for n are whole number 1 - 75.
Product
Product name.
State
State name.
Zip
Zip name.
Conversion Metrics
Column Name
Description
Clickthroughs
Number of tracking code views.
Cart Adds
Number of cart additions.
Cart Opens
Number of cart opens.
Cart Removes
Number of cart removals.
Cart Views
Number of cart views.
Checkouts
Number of checkouts.
Event n
Number of times event n occurred. Valid values for n are whole number 1 - 100. If you specify a View event, you must also specify the corresponding data dimension (eVar). For example, if you include eVar2 views, then you must list eVar2 with a value.
eVarn Views
Number of times eVar n was viewed. Valid values for n are whole number 1 - 75.
Price
Product price.
Orders
Number of orders placed.
Product Views
Number of product views.
Quantity
Number of units sold.