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Metrics and Dimensions

The following metrics are synchronized as part of the appFigures integration.
Metric
Description
App Store Downloads
The number of mobile application downloads.
App Store Purchases (in app)
The number of in-app purchases.
App Store Rank
Used to define the Average appFigures Calculated Metric. Not used directly.
App Store Rank Divisor
Used to define the Average appFigures Calculated Metric. Not used directly.
App Store Rating
Used to define the Average appFigures Calculated Metric. Not used directly.
App Store Rating Divisor
Used to define the Average appFigures Calculated Metric. Not used directly.
App Store Revenue (in app)
The amount of in app revenue.
App Store Revenue (one off)
The amount of revenue associated with the purchase of an app.
App Store Royalties (in app)
Deprecated.
App Store Royalties (one off)
Deprecated.
The following reserved classification dimensions are created by the data connectors wizard for the AppFigures Object ID reserved eVar.
Classification Dimension
Description
Country Name
The name of the country related to the app store activity.
Device Name
The name of the mobile device related to the app store activity.
Appstore Name
The name of the appstore that reported the activity.
Application Name
The name of the mobile application.
In-app Name
The item purchased within the application.
Category Name
Primary category of the app in the app store.
Review Title
Title of the review.
Review Comment
Comment of the review
Application Version
Version of the application that was used to generate the review.
App Store User
Author (user name) of the review.
The following calculated metric is created by the data connectors wizard:
Calculated Metric
Description
App Store Average Rank (Numeric)
The average app ranking. This calculated metric is defined using the following formula: [App Store Rank] / [App Store Rank Divisor]
Note: The number of applications ranked per category and country varies between app stores. If your application is ranked lower than this threshold, application ranks are not available.
App Store Average Rating
The average app rating. This calculated metric is defined using the following formula: [App Store Rating] / [App Store Rating Divisor]

Relevant Dimensions for Each AppFigures Metric

The following table shows which report dimensions relate to which metrics.
App Store Downlds App Store Purchases (in-app) App Store Rank App Store Rank Divisor App Store Rating App Store Rating Divisor App Store Revenue (in-app) App Store Revenue (one-off) App Store Avg. Rank App Store Avg. Rating
Country Name
Device Name
Appstore Name
App Name
In-app Name
Category Name
Rank Category Name
Review Title
Review Comment
App Version
App Store User