Show Menu
TOPICS×

Demandbase Standard Dimensions

Lists the standard dimensions that will automatically be captured with the integration.
Dimension
API Field
Description
Demandbase SID
demandbase_sid
The unique identifier for the organization identified from the Demandbase database.
Company Name
company_name
Demandbase’s standardized organization name for the company identified.
Industry
industry
Industry name or industry vertical for the organization identified.
Sub-Industry
sub_industry
Industry specialty name for the organization identified.
Employee Range
employee_range
Employee range based on the number of employees for the organization identified.
Revenue Range
revenue_range
Revenue range based on the annual sales of the organization identified.
Audience
audience
Classifies web traffic by defined categories (e.g. Enterprise Business, Mid-Market Business, SMB, Government, Wireless, Residential, etc).
Audience Segment
audience_segment
Depending on Audience type, additional classification granularity is returned (e.g., Branch type for Government; Institution type for Education; Industry for Business).