Using the Integration
Once deployed, you can begin using the additional capabilities that this integration provides.
Note : It can take 24-48 hours to begin seeing some of the Dynamic Signal data within your Adobe Analytics reporting.
The following actions result in added value from this integration within Adobe Analytics.
Viewing Traffic and Conversion Metrics by Dynamic Signal Dimensions
Example of a report in Adobe Analytics.
This integration provides new dimensions that become available as Adobe Analytics reports. The report below is an example of analyzing both Visits and a conversion metric (Registrations) that have been broken down by Article Title.
Segmenting by Dynamic Signal Dimensions
Examples of segments based on Dynamic Signal dimensions.
A primary feature of this integration is the ability to create Adobe Analytics segments based on the integrated reporting dimensions. For example, you can build a segment that includes only Visits originating from a specific VoiceStorm Community. You might call this “Visits driven from SuperFans”. This segment definition might look like the following.
Integrated Reporting Dimensions
Lists the Dynamic Signal reporting dimensions that are included with this integration.
The social network (or blogging platform) where the user shared a community post. Users may share a post on multiple channels. Clicks and other activity are segmented per channel. This field displays Facebook, Twitter, etc. so that you can see which Channel Type is driving activity.
The Article ID uniquely identifies each piece of content in the Dynamic Signal community.
This field indicates whether the post was created by a “Member” or the “Brand”. Note that in either case content may be created manually in the application or imported from an external feed.
The user who shared a post on his or her social network(s), generating click-throughs to your site.
The Source ID uniquely identifies the creator (or author) of the shared post. This is most often either a particular member or an external feed.
The User Id uniquely identifies a user (i.e., a member) in the Dynamic Signal community. In this case, the user is the sharer who shared the post on his or her social network(s).
The source is the creator (or author) of the shared post. In most cases, this is a member of the community or an external feed.
The title of the shared post that generated clicks back to your site.
The name of your Dynamic Signal community.