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Analytics Variables

The Data Connectors integration for emarsys uses Analytics variables to track various emarsys metrics.
After identifying the Event and eVars to use with the emarsys integration, enable them in the Admin Console .
Required Variables
Variable Type Name Population Method Description
event (numeric) Total Bounces
Automatically imported from emarsys
The Total Bounces event lets you see the number of email messages that were not delivered to recipients due to a delivery problem.
event (numeric) Clicked
Automatically imported from emarsys
The Clicked event lets you see the number of visitors who clicked the email message.
event (numeric) Opened
Automatically imported from emarsys
The Opened event lets you see the number of visitors who opened the email message.
event (numeric) Sent
Automatically imported from emarsys
The Sends event lets you see the number of email messages that were sent.
event (numeric) Unsubscribed
Automatically imported from emarsys
The Unsubscribed event lets you see the number of visitors who opened the email but then clicked the Unsubscribe link to opt-out of future email messages from your organization.
eVar Recipient ID
Collected from query parameters in email links through the automated collection method or a JavaScript plug-in.
Recipient ID
eVar or s.campaign Message ID
Collected from query parameters in email links through the automated collection method or a JavaScript plug-in.
This value is often stored in the campaign variable.