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Analytics Integration Variables

The Data Connectors integration for Silverpop uses Analytics variables to track various Silverpop metrics.
After identifying the Event and eVars to use with the Silverpop integration, use the Adobe Analytics Admin Console to enable them (see Report Suites ).
The following table describes the Analytics variables needed for the Silverpop integration.

Required Variables

Variable Type
Name
Population Method
Description
event (numeric)
Bounces
Automatically imported from Silverpop.
The Bounces event lets you see the number of email messages that were not delivered to recipients due to a delivery problem.
event (numeric)
Clicks
Automatically imported from Silverpop.
The Clicked event lets you see the number of visitors who clicked the email message.
event (numeric)
Opens
Automatically imported from Silverpop.
The Opened event lets you see the number of visitors who opened the email message.
event (numeric)
Sends
Automatically imported from Silverpop.
The Sends event lets you see the number of email messages that were sent.
event (numeric)
Unsubscribes
Automatically imported from Silverpop.
The Unsubscribed event lets you see the number of visitors who opened the email message but then clicked the Unsubscribe link to opt-out of future email messages from your organization.
eVar
Silverpop ID/Visitor ID
Collected from query parameters in email links through the automated collection method or a JavaScript plug-in.
Unique Visitor ID
eVar or s.campaign
Mailing ID
Collected from query parameters in email links through the automated collection method or a JavaScript plug-in.
This is often stored in the campaign variable.

Optional Variables

Variable Type
Name
Population Method
Description
event (counter)
File Downloaded
Manually collected through Analytics tags.
This event is used to identify users who downloaded a file on the site.
event (counter)
Form Started
Manually collected through Analytics tags.
Form Started is used to identify users who begin a form, but do not complete it.
event (counter)
Form Completed
Manually collected through Analytics tags.
Form Completed is used to identify visitors who begin a form and do not complete it.
eVar
Email Address
Manually collected through Analytics tags.
Email Address is for manually collecting the email address on sign-up, log-in, or other pages that the email address is collected on. This variable is used to remarket to users who have opted-in to receive email, but may not have already clicked through an email in the past.
eVar
Downloaded File
Manually collected through Analytics tags.
Downloaded File identifies which file a visitor downloaded.
eVar
Form Name
Manually collected through Analytics tags.
Form Name identifies which form a visitor abandoned.