Adobe Campaign Standard reporting
- Topics:
- Campaign Integration
CREATED FOR:
- Admin
For more information on how to configure this integration, go to the Adobe Campaign documentation.
This integration between Adobe Analytics and Adobe Campaign Standard:
- Lets you share your KPI (Key Performance Indicator) data from Adobe Campaign Standard to Adobe Analytics.
- Enriches tracking formulas with Adobe Analytics parameters.
- Adds a new report under Analytics > Reports > Adobe Campaign.
- Adds 5 new Adobe Campaign classifications.
- Adds 9 new Adobe Campaign metrics.
- Adds 6 new Adobe Campaign dimensions.
- Synchronizes data to Analytics every 15 minutes via an automatically provisioned Data Source.
Step 1. Enable Adobe Campaign Standard reporting
In order to view Campaign Standard data in Analytics, you first have to enable Campaign reporting in the Report Suite Manager.
-
Navigate to Analytics > Admin > Report Suites >
<select report suite>
> Edit Settings > Adobe Campaign > Adobe Campaign Reporting . -
Click Enable Campaign Reporting.
Step 2. View Adobe Campaign Reports
The integration between Adobe Campaign Standard and Adobe Analytics adds the following report under Analytics > Reports
- Adobe Campaign Executed Delivery ID: Shows data imported from Adobe Campaign about emails that were sent from Adobe Campaign. |
Step 3. Use Adobe Campaign Classifications
Analytics > Admin > Report Suites > <select report suite>
> Edit Settings > Adobe Campaign > Adobe Campaign Classifications
Once your report suite is enabled for Adobe Campaign, the following classifications are available:
Adobe Campaign Standard dimensions and metrics available in Adobe Analytics
The following metrics are available from Campaign in Adobe Analytics report suites:
- Adobe Campaign Sent
- Adobe Campaign Opened
- Adobe Campaign Clicked
- Adobe Campaign Delivered
- Adobe Campaign Unique Open
- Adobe Campaign Unique Click
- Adobe Campaign Unsubscribed
- Adobe Campaign Total Bounces
- Adobe Campaign Executed Delivery ID Instances
The following dimensions are available from Campaign in Adobe Analytics report suites: