How to provision, share, and use the audience data.
Turn on server-side forwarding.
See Server-Side Forwarding .
Configure Analytics destination in AAM.
You can use the new AAM Audience dimensions in Analysis Workspace and its related features (Segment Comparison, Flow, Venn, etc).
The Audience dimension is also available in Reports & Analytics, Ad Hoc Analysis, Report Builder, Data Warehouse and Data Feeds.
Note : Data Feeds includes only the Audience ID, not the Audience Name.