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Workflow overview

How to provision, share, and use the audience data.
Step #
Task Description
Step 1
Turn on server-side forwarding.
See Server-Side Forwarding in the Admin user guide.
Step 2
Configure Analytics destination in AAM.
Step 3
You can use the new AAM Audience dimensions in Analysis Workspace and its related features (Segment Comparison, Flow, Venn, etc).
The Audience dimension is also available in Reports & Analytics, Ad Hoc Analysis, Report Builder, Data Warehouse and Data Feeds.
Note : Data Feeds includes only the Audience ID, not the Audience Name.