Visitor Count differences
There are visitor metrics in Adobe Analytics and Adobe Audience Manager that have similar definitions, and but that are not 100% aligned, for various reasons.
The visitor metrics are:
Metric
Definition
Count of devices (Experience Cloud IDs) that were a member of your segment during the lookback period.
Count of devices (Experience Cloud IDs) that were a member of your segment and reached your properties during the lookback period.
Analytics: Unique Visitors
Shows you the number of unique visitors who reached your properties during the reporting window.
Analytics: Visitors with Experience Cloud ID
Shows you the number of unique visitors with a Experience Cloud ID who reached your properties during the reporting window.
Adobe Audience Manager Real-time Segment Population and Analytics Visitors with Experience Cloud ID used within Audience Analytics reporting will be the most similar. For the near term however, because of several factors, there will be slight discrepancies between them. Contributing factors are:
Factor
Adobe Audience Manager: Real-time Segment Population
Analytics: Visitors with Experience Cloud ID
Time zone
UTC (Coordinated Universal Time)
Specified per report suite
Custom Filters
No
Yes, e.g. IP filters, bot filters
150-segment limit
No
Yes - Analytics counts may be affected up to 5% by the 150-segment integration limit. "Audience limit reached" will appear in the Audience Name dimension if truncation has occurred.
See Understanding Segments in Analytics and Audience Manager for additional explanation on the nuances between Analytics and Audience Manager data and segmentation.
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