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Using Data Explorer to Create Retroactive Traits and Segments

This video shows how to create retroactive traits, i.e. traits that backfill data into the trait from before it was created. This is a great breakthrough in your trait creation!

Up until now, when you created traits, they only collected data moving forward. This meant that we had to create a lot of traits "just in case" they received traffic/data into them. Now you can wait to see which key/value pairs receive data, and then create a trait and backfill the data into that trait. This saves you time and energy, and also helps you keep your trait taxonomy tight, instead of having a bunch of traits that don't have any data in them.
For more information about Data Explorer, please visit the documentation .