Customer Tips - Getting the most out of Profile Merge Rules
Varun Kalra , Multi-Solution Consultant at Accordant , gives tips on choosing and using Profile Merge Rules (PMRs).
Varun Kalra is a multi-solution consultant working in a Sydney based Adobe Solution Partner - Accordant. Varun works primarily on Audience Manager, Adobe Analytics and AEP projects which involve data discovery, implementation, support and enablement. Tips include topics such as:
- Identifying campaign goals for PMR configuration
- Deeper dive on a targeting use case
- Use cases for various PMR settings