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Customer Tips - Getting the most out of Profile Merge Rules

Varun Kalra , Multi-Solution Consultant at Accordant , gives tips on choosing and using Profile Merge Rules (PMRs).
Varun Kalra is a multi-solution consultant working in a Sydney based Adobe Solution Partner - Accordant. Varun works primarily on Audience Manager, Adobe Analytics and AEP projects which involve data discovery, implementation, support and enablement. Tips include topics such as:
  • Identifying campaign goals for PMR configuration
  • Deeper dive on a targeting use case
  • Use cases for various PMR settings