Documentation Updates 2020
A list of new or revised documentation released in 2020. Includes minor updates to the Audience Manager documentation that might not be covered in the Experience Cloud release notes.
See the Experience Cloud Release Notes for changes to Audience Manager and other Experience Cloud solutions. See the Previous Years section for older release notes.
The new section in the Audience Sharing Between Audience Manager and Adobe Experience Platform article includes a mapping between Audience Manager data export controls and Experience Platform data usage labels.
Continuing Adobe’s focus on Privacy by Design, we are upgrading the Audience Manager Plug-in for IAB TCF to the IAB Transparency & Consent Framework (TCF) version 2.0, starting June 10th, 2020. Customers who have implemented the Audience Manager Plug-in for IAB TCF must upgrade to version 2.0 by August 15, 2020, in order to continue using the feature. After August 15th, 2020, version 1.1 will be deprecated, and will no longer be supported.
We uploaded a new bulk management tools worksheet that:
Predictive Audiences help you classify an unknown audience into distinct personas, in real-time, using advanced data science techniques.
In a marketing context, a persona is an audience segment defined by visitors, users, or potential buyers, who share a specific set of traits, such as demographics, browsing habits, shopping history, etc.
Predictive Audiences models take this concept a step further, by enabling you to use Audience Manager's machine learning capabilities to classify unknown audiences into distinct personas.
Audience Manager helps you achieve this by calculating the propensity of your unknown first-party audience for a set of known first-party audiences.
Additional Profile Merge Rules Enhancements
Profile Merge Rules give Audience Manager customers the ability to define, manage, and activate audience segments based on identity rather than devices.
As of April 29, Audience Manager customers will be able to better understand the breakdown of device and cross-device ID populations for trait and segments within both individual segmentation and bulk reporting in the Audience Manager user interface.
This will allow for better insights into identity within Audience Manager, giving customers a holistic view on total segment population by device, person, and household. Bulk trait exports of both cross-device and device IDs will also be updated to reflect these enhancements.
Specific updates include the ability to:
We've added a new section to our documentation portal, which includes answers to the most frequent questions received by our Customer Support team.
We've added two sample use cases to the Role-Based Access Control (RBAC) documentation, to help you better understand how RBAC can make your Audience Manager administration easier.
The Activity Usage Report helps you view and track the activity usage of your Audience Manager instance, giving you a clear idea of how your activity usage compares to your contractual commitment.
This page displays information about every server-to-server integration between Audience Manager and industry partners. Use the list to understand which partners can receive mobile device IDs from Audience Manager, which partners can receive unsegment information, and more.
We updated this page to highlight Adobe Experience Platform Launch as the preferred way to forward data from Adobe Analytics to Audience Manager.
We updated the answer to "Can I upload an inbound data file (.sync or .overwrite file) before deploying Audience Manager code into production?" to reflect current Profile Merge Rules functionality.