Audience Lab

Create mutually exclusive test segments in Segment Test Groups to compare and measure effectiveness of different destinations. You can set aside a control group and divide your segment into percentages of a whole, in order to test efficacy.

Overview

Audience Lab uses Profile Link to power cross-device testing. This helps ensure a user qualifies for the same test segment and receives the same treatment across devices. The test segments in test groups will inherit the Profile Merge Rule the base segment has assigned to it.

The Audience Lab default view displays a card for each of the test groups. Click a card to access the Test Group view. This view includes the following information:

You are able to create up to 10 test groups, each one with up to 15 test segments.

Search and Filter Test Groups

Once you start creating multiple test groups with multiple test segments, it may be easier to use the search box to find a specific test group. You can search for a test group by:

You can also filter your test groups by status. All available statuses are described in the Status section below.