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Destination Builder
Destination Builder lets you create cookie-based or URL destinations. You cannot create server-to-server (S2S) destinations with Destination Builder, but you can manage their segment mappings. Contact your consultant to set up a S2S destination. Destination Builder is located in
Audience Data > Destinations
.
Destination Builder Settings
Destination Builder consists of the following sections and settings:
Destination Builder Section
| Purpose
|
---|---|
Basic Information
| Used to name the destination, describe it, and select destination type (URL or cookie), and platform (all, Android, browser, or iOS).
|
Configuration
| Includes controls for:
|
Segment Mappings
| Lets you:
|
Data Delivery Methods
Send information to a destination by passing it in through a URL string, by writing to a browser cookie, or through offline server-to-server data transfers.
- URL and cookie-based destinations transmit data synchronously, as a user takes action on a page.
- Server-to-server data transmission is asynchronous and can occur long after a user has left the page. The delivery type you select depends on your business requirements and how a particular data partner wants to, or can, receive data.
See
How to Choose a Destination Type
for more information.