Destination Builder lets you create cookie-based or URL destinations. You cannot create server-to-server (S2S) destinations with Destination Builder, but you can manage their segment mappings. Contact your consultant to set up a S2S destination. Destination Builder is located in Audience Data > Destinations .
Destination Builder Settings
Destination Builder consists of the following sections and settings:
Destination Builder Section
Used to name the destination, describe it, and select destination type (URL or cookie), and platform (all, Android, browser, or iOS).
Includes controls for:
Data Delivery Methods
Send information to a destination by passing it in through a URL string, by writing to a browser cookie, or through offline server-to-server data transfers.
- URL and cookie-based destinations transmit data synchronously, as a user takes action on a page.
- Server-to-server data transmission is asynchronous and can occur long after a user has left the page. The delivery type you select depends on your business requirements and how a particular data partner wants to, or can, receive data.
See How to Choose a Destination Type for more information.