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Configure Twitter Tailored Audiences as a Self-Service Device-Based Destination

This article explains how to configure Twitter Tailored Audiences for both new and existing integrations.

Prerequisites

Before you configure your Twitter Tailored Audiences destination, make sure to review the following Twitter prerequisites that you need to meet.
  1. Your Twitter Ads account must be eligible for advertising. New Twitter Ads accounts are not eligible for advertising in the first 2 weeks after creating them.
  2. Your Twitter user account that you authorized access for in Audience Manager must have the Partner audience manager permission enabled.
  3. If you are updating your existing Twitter integration to self-service administration , your Twitter user account must have the Ad manager permission enabled.
  4. When creating the first Twitter Tailored Audiences destination in your Audience Manager instance, please contact Adobe Consulting or Customer Care to enable the Twitter ID synchronization (Data Source ID = 1123) for your account. This is required for the correct synchronization between Audience Manager and Twitter.

Add a New Twitter Tailored Audiences Destination

This section describes the steps you need to follow when configuring a new device-based destination for Twitter Tailored Audiences. This scenario assumes that you have no existing Twitter Tailored Audiences destination configured via your Adobe consultant or Customer Care.

Step 1. Authenticate with Twitter Tailored Audiences

Before you can add the device-based destination, you need to link Audience Manager and your Twitter Tailored Audiences account. Here's how to do this:
  1. Log in to your Audience Manager account and go to Administration > Integrated Accounts . If you have a previously configured integration with a destination platform, you should see it listed in this page. Otherwise, the page is empty.
  2. Click Add Account .
  3. Select Twitter Tailored Audiences and click Confirm to be redirected to the authentication page.
  4. Once you've authenticated, you are redirected to Audience Manager where you should see your associated advertiser accounts. Select the advertiser account that you want to use and click Confirm .

Step 2. Create a New Device-Based Destination

After you have linked Audience Manager and your Twitter Tailored Audiences, you can create the new destination. Here's how to do this:
You cannot change the name of an existing device-based destination. Make sure to provide a name that will help you identify the destination correctly.
  1. Log in to your Audience Manager account, go to Audience Data > Destinations , and click Create Destination .
  2. In the Basic Information section, enter a Name and Description for your new destination, and use the settings below:
  3. Click Next .
  4. Choose the Data Export Labels that you want to set for this destination.
  5. Click Save .
  6. In the Segment Mappings section, select the audience segments that you want to send to this destination.
  7. Save the destination.

Update Existing Twitter Integrations To Self-Service Administration

To improve the user experience and streamline the configuration process, we are upgrading the Twitter Tailored Audiences integration to a self-service model, where you can perform the configuration yourself, from the Audience Manager UI. This section describes the steps you need to take to update your existing Twitter integration.
The steps described below only apply if you have an existing integration with Twitter Tailored Audiences, configured by an Audience Manager consultant or Customer Care. See item number 3 in Prerequisites before migrating your Twitter Tailored Audiences to the self-service model.
Follow the steps below to migrate your existing Twitter Tailored Audiences destination to the self-service model.
  1. Log in to your Audience Manager account and go to Administration > Integrated Accounts .
  2. Click Add Account .
  3. Select Twitter Tailored Audiences and click Confirm to be redirected to the authentication page.
  4. Once you've authenticated with your Twitter account, you are redirected to Audience Manager where you should see your associated advertiser accounts. Select the advertiser account that you want to use and click Confirm .
  5. Go to Audience Data > Destinations and click the Twitter destination that you need to configure.
  6. Click Edit . In the Basic Information section, click the Integrated Account drop-down menu and select the Twitter account that you have authenticated with at Step 4.
  7. Save the destination.

Segment Mapping Considerations

When mapping audience segments to Twitter, make sure to meet the following segment naming requirements:
  • Provide human-readable segment mapping names. We recommend using the same name that you used for the Audience Manager segments.
  • Do not use commas in segment and segment mapping names.

Example

  • Correct segment or mapping name: "US and European Shoppers";
  • Incorrect segment or mapping name: "US, European 5h0pP3rs".
You cannot change the names of already mapped segments. Audience Manager uses the segment names to correctly identify the segments in the integration.

Match Rates Considerations

When using Twitter Tailored Audiences, the Segment Addressable Audience and Segment Match Rate metrics from the destination page will not display any values. This is normal behavior, since audience matching along with the match rates for this destination are handled and hosted by Twitter, not Adobe.