Send Segments to a Google Ads Remarketing List

In your Google Ads account, create a website re-marketing list and write down your conversion ID.

Use the following URL as a template for the Base URL and Secure URL. Replace the xxxxxxxx section with your conversion ID.

 //googleads.g.doubleclick.net/pagead/viewthroughconversion/xxxxxxxx/?value=0&guid=ON&script=0&data=%ALIAS%

In Audience Manager, Create a URL destination or edit an existing destination. Use the following settings when creating the destination:

• Type: URL
• Serialize: Enabled
• Delimiter: Semicolon ( ; )

In the Segment Mappings section of your URL destination, add the code from step 2 to the URL and Secure URL fields. Prefix the code with http: and https: in the URL and Secure URL fields, respectively.

IMPORTANT

Replace encoded ampersands & with un-encoded ampersands &

Unsecure URL code:

 http://googleads.g.doubleclick.net/pagead/viewthroughconversion/xxxxxxxx/?
 value=0&guid=ON&script=0&data=%ALIAS%

Secure URL code:

 https://googleads.g.doubleclick.net/pagead/viewthroughconversion/xxxxxxxx/?
 value=0&guid=ON&script=0&data=%ALIAS%

Click Save.

NOTE

If you’re working with multiple segments, get a new pixel for each segment you want to map to a Google Ads destination. This ensures the data is applied to the appropriate remarketing list.

When mapping a new segment to this destination in Audience Manager, define the mapping as aam=segmentID and replace segmentID with the ID of your segment.

When defining a bucket in Google Ads, create a rule that matches the mapping defined at step 6.