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Audience Sharing Between Audience Manager and Adobe Experience Platform

This page contains beta documentation that describes functionality available to customers of Audience Manager and Adobe Experience Platform. This documentation is subject to change before the final product release.
Contact your Adobe sales representative to unlock access to this functionality.

Overview

The audience sharing functionality between Audience Manager and Adobe Experience Platform allows you to share your Audience Manager traits and segments to Adobe Experience Platform and vice-versa.
You can use Audience Manager traits and segments in Experience Platform to add Audience Manager data to your customer profiles and to benefit from the Experience Platform segmentation service .
In Audience Manager, you can use Experience Platform segments for Data Management Platform use cases, such as:
Additionally, your Experience Platform segments are shared to other Experience Cloud solutions, via Core Services .
 
See the table below for an overview of audience sharing use cases:
Use Case
Adobe Experience Platform
Audience Manager
Core Services
Audience Sharing
  • Enrich customer profiles with Audience Manager data
  • Use Audience Manager data in Experience Platform segmentation
  • Add third party data to segments
  • Algorithmic modeling
  • Activation to additional destinations
Use Experience Platform segments in other Experience Cloud solutions, such as Adobe Target or Analytics.
 

Audience Manager segments and traits in Adobe Experience Platform

Your Audience Manager traits and segments appear in Experience Platform as Audiences in the segment workflow. For more information on your Audience Manager segments and traits in Experience Platform, see:
 

Adobe Experience Platform segments in Audience Manager

Segments that you create in Experience Platform appear in your Audience Manager interface as traits and segments, with the following composition rules:
  • Trait: The trait rule is the ID of the Experience Platform segment.
  • Segment: The segment consists of the trait described above.

Traits

Audience Manager automatically creates a trait folder called Experience Platform Traits in your trait storage.
You can use automatically created traits in segments alongside other traits. For example, you can mix traits created from Experience Platform segments with third party traits acquired through the Audience Marketplace .
For an example of a trait created automatically from an Experience Platform segment, see the screenshot below:
Item number
Name
Description
1
Trait Type
Traits created from Experience Platform segments are created as onboarded traits in Audience Manager.
2
Data Source
Automatically created. All traits and segments that are created automatically from Experience Platform segments are stored in the data source Adobe Experience Platform Audience Sharing .
3
Integration Code
The integration code corresponds to the segment ID in Experience Platform.
4
Trait Expression
The trait expression is segID = segment ID in Experience Platform .
5
Segments with this Trait
An automatically created segment that uses this trait as its composition.
 

Segments

Audience Manager automatically creates a segment folder called Experience Platform Segments in your segment storage.
For an example of a segment created automatically from an Experience Platform segment, see the screenshot below:
Item number
Name
Description
1
Integration Code
The integration code corresponds to the segment ID in Experience Platform.
2
Data Source
Automatically created. All traits and segments that are created automatically from Experience Platform segments are stored in the data source Adobe Experience Platform Audience Sharing .
3
Profile Merge Rule
External Merge Policy indicates that automatically created segments follow the merge policy set up in Experience Platform.
4
Segment Rule
The segment consists of the trait described in the Traits section .