ID Synchronization for Inbound Data Transfers
Describes the syntax and parameters used in the initial HTTP call to synchronize user IDs between a vendor and Audience Manager. ID synchronization can begin after you send your data taxonomy to Audience Manager.
ID synchronization is the first step in the inbound, asynchronous data transfer process. In this step, Audience Manager and the vendor compare and match IDs for their respective site visitors. For example, an Audience Manager customer may know a user by ID 123. However, your data partner could identify this user with ID 456. The synchronization process allows Audience Manager and a data vendor to reconcile these different IDs and identify users in their respective systems. Once complete, Audience Manager and your third-party partner should have corresponding IDs for each unique user seen on our networks.
You can use the following methods to get your data into Audience Manager:
ID Synchronization HTTP Request
In an ID exchange, a properly formatted URL string should look like this:
https://dpm.demdex.net/ibs:dpid=<VENDOR_ID>&dpuuid=<VENDOR_UUID>&redir=<REDIRECT_URL>
The URL for your inbound ID synchronization call should contain variables described in the table below.
NOTE| Parameter | Description |
|---|---|
<VENDOR_ID> | Unique ID for the content provider (assigned by Audience Manager). |
<VENDOR_UUID> |
URL (Percent) Encoded representation of your Unique User ID. In addition to encoding reserved ASCII characters, any non-ASCII characters should be percent encoded based on the UTF-8 character encoding table. For more information, see the URL Encode/Decode Online website. |
<REDIRECT_URL> |
An encoded URL redirect with the macro Note: Added only when the content provider initiates the call. |
gdpr = <0|1> |
Optional. Add this parameter if you are using the Audience Manager Plug-in for IAB TCF.
Note: This parameter can only be used together with |
gdpr_consent=<ENCODED STRING> |
Optional. Add this parameter if you are using the Audience Manager Plug-in for IAB TCF.
Note: This parameter can only be used together with |
