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Opt-out Management

Adobe complies with all industry-wide standards with regard to opt-out management. Read on for complete information on the types of opt-out supported by Audience Manager.

Global Opt-Out

The global opt-out represents an opt-out across Audience Manager and other Adobe Experience Cloud solutions for all brands. The table below lists the methods used for global opt-out:
Opt-Out For Description
Adobe Experience Cloud
The Your Privacy Choices page provides 1-click features that let your end users control and opt-out of data collection by the Adobe Experience Cloud advertising solutions (including Audience Manager). Specifically, see the business customer section of the Privacy Choices page.
Direct API calls to Audience Manager
You can opt-out from data collection by all Audience Manager brands by making a call to the DCS API below and include the Audience Manager User ID :
curl -i "https://www.demdex.net/demoptout.jpg" --cookie "demdex=12345678901234567890123456789012345678;dextp=12;DST=12"
As a result, we will set demdex=NOTARGET and dextp=NOTARGET cookies for the submitted Audience Manager User ID.
Mobile devices
See the opt-out and privacy settings for:
Your end users can also opt out of global data collection by visiting the websites of our industry standards partners.
Following the opt-out requests described above:
  • Audience Manager will cease all data collection, segmentation or activation going forward.
  • Historical data is removed from the user profile after 120 days.

Partner Level Opt-Out

The partner-level opt-out permits opting out from data collection by specific Audience Manager partners. The partner-level opt-out works with Declared ID calls and Device ID calls, as described in the sections below.

Partner Level Opt-Out with Declared ID calls

Following a partner-level opt-out with a declared ID call:
  • The last device ID ( Audience Manager Unique User ID ) linked to the CRM ID is opted out of data collection.
  • Audience Manager will cease all data collection, segmentation or activation going forward for the last device ID linked to the CRM ID.
  • No historical data is deleted.
Opt-out Calls
When Audience Manager receives a partner-level opt-out request, the JSON returned by the DCS contains the error code 171 , with the message "Encountered opt out tag", instead of the Audience Manager user ID.
Examples
You can make a declared ID opt-out request with the d_cid and d_cid_ic key-value pairs. The legacy parameters like d_dpid and d_dpuuid still work, but are considered deprecated. See CID Replaces DPID and DPUUID . In the examples, italics indicates a variable placeholder.
Opt-Outs With CID and CID_IC
For a description and syntax, see URL Variables and Syntax for Declared IDs .
Opt-Out Using
Code Sample
A data provider ID and user ID.
https://domain name/demoptout.jpg?d_cid=123%01987...
An integration code and user ID.
https://domain name/demoptout?d_cid_ic=456%01321...
Multiple d_cid and d_cid_ic key-value pairs.
https://domain name/demoptout?d_cid=123%01987&d_cid_ic=456%01321...

Partner Level Opt-Out with Device ID calls

You can opt-out from data collection on a given device ID for a brand by making the following calls to the DCS API :
Opt-Out Using
Code Sample
An Audience Manager Unique User ID ( uuid ).
http://yourcompany.demdex.net/demoptout.jpg?d_uuid=123
An Experience Cloud ID ( mid )
http://yourcompany.demdex.net/demoptout.jpg?d_mid=123&d_orgid=IMSoRGid
Read more about uuid , mid and imsOrgId in the Index of IDs in Audience Manager .
Following a partner-level opt-out with a device ID call:
  • The device ID is opted out of data collection.
  • Audience Manager will cease all data collection, segmentation or activation, for the partner, going forward for the device ID.
  • No historical data is deleted.