Advertiser Use Cases
A look at some common advertiser needs met by Adobe Audience Manager.
Create a Unified View of all Your Users
|A unified customer data repository helps improve audience discovery, business planning, and provides in-depth understanding of audience segments.||For quarterly display media planning, highlight unique audience behaviors across prospect profiles and shift budget to a specific segment or inventory source.|
Create High Value Segments and Improve Reach with Look-alike Modeling
The Models documentation contains details about the Audience Manager algorithmic modeling process.
Retarget First-Party Data Through a Demand-side Platform (DSP)
|Retarget visitors on advertiser or partner sites through a DSP to increase ad targeting effectiveness.|
Use Partner Data to Create Special Offers for Current Customers
Use CRM Data to Create Special Offers for Current Customers
|Integrate your separate data sets in Audience Manager to help manage customer offers based on seasonal or other purchasing behavior.|
Run Email Marketing with On-Site Behavioral and Current Customer Data
|Use Analytics search behavior to target email marketing messages.|
Tailor the Visitor's Purchase Path with Current Customer and Third-party Data
Take advantage of existing and third-party visitor data to optimize and personalize a customer's digital experience.
Personalized customer experience helps increase conversion rates. Presenting the right products, offers, and creative experiences can drive purchase activity and improve customer engagement or loyalty.
Improve First-party Data Monetization
Create and manage a single first-party data taxonomy for distribution across monetization platforms.