Show Menu
TOPICS×

Index of IDs in Audience Manager

Refer to this document for the complete list of Adobe Audience Manager IDs.
ID Name and Description Example
AAM UUID
Audience Manager Unique User ID
A numerical, 38-digit device ID that Audience Manager associates to each device it interacts with. Think of this ID whenever you see a mention of unique users in the Audience Manager UI.
Audience Manager tries to save this ID as a cookie in the "demdex.net" 3rd party domain.
The Audience Manager UUID is sent in event calls as the d_uuid signal.
demdex = 07955261652886032950143702505894272138
ImsOrgId
Organization ID
This is the ID that a company is provided with upon signing up for the Experience Cloud. To learn how you can find your company's Organization ID, read Organizations and Account Linking and scroll down to Find your Organization ID.
5DC5123F5245B1D20A490D46@AdobeOrg
PID
Partner ID
The PID is a company's ID in Audience Manager . Audience Manager associates an imsOrgId to a PID.
1352
ECID, MID
Experience Cloud ID
The Experience Cloud ID (ECID, legacy abbreviations MID or MCID) is derived mathematically from your Organization ID and the Audience Manager Unique User ID. As long as these IDs remain constant, generating the right ECID for a specific user is simply a math problem. With the same organization ID and Audience Manager UUID you get the same ECID value every time. You can read more about the ECID in the Cookies and Experience Cloud ID document.
mid = 08382830887934830189014177072406221371
SID
Trait ID
The Trait ID uniquely identifies traits in the Audience Manager environment. A Trait ID is assigned to each trait in the user interface (UI).
289983
SID
Segment ID
The Segment ID uniquely identifies segments in the Audience Manager environment. A Segment ID is assigned to each segment in the UI.
4798574
csegID
Legacy Segment ID
This ID uniquely identifies segments in the Audience Manager environment. A Legacy Segment ID is assigned to each segment in the UI.
741232
destID
Destination ID
The Destination ID uniquely identifies destinations in the Audience Manager environment. An ID is assigned to each destination in the UI.
2523
DPID
Data Source ID (also referred to as Data Provider ID)
The Data Source ID is a namespace for IDs or traits. An ID is assigned to each data source (data provider) in the UI.
39217
DPUUID
Data Provider Unique User ID (also referred to as CRM ID)
A third-party ID. This is the ID by which you identify end users in your own CRM system. You can sync DPUUIDs with Audience Manager UUIDs and you can sync DPUUIDs from your different Data Sources (DPIDs) in the ID synchronization process .
2132-3423vn-343fds-3432r
CRM ID
See DPUUID above.
2132-3423vn-343fds-3432r
CID, CID_IC
Customer ID, Customer ID Integration Code
The CID and CID_IC key-value pairs replace DPID and DPUUID . They provide the same functions as the DPID and DPUUID, but are more efficient because they include the data provider ID and user ID (or integration code) in a single key-value pair.
81841%013ad2948b1570a7e408a7cfb7ff4879e4
DAID
  • IDFA
  • GAID
  • RIDA
  • MAID
  • DUID
Device Advertising ID
An ID unique to each hardware device, to be used for advertising purposes. Usually provided by the manufacturer of the device or device operating system.
IDFA, GAID, Roku ID, Playstation ID
Device Advertising ID - IDFA - iOS devices
IDFA IDs are mobile device identifiers, provided by the device manufacturer. These IDs represent devices that run the iOS operating system.
The format strictly consists of 32 uppercase hexadecimal digits, displayed in five groups and separated by hyphens, in the form 8-4-4-4-12, for a total of 36 characters.
AEBE52E7-03EE-455A-B3C4-E57283966239
Device Advertising ID - GAID - Android devices
GAID IDs are mobile device identifiers, provided by the device manufacturer. These IDs represent devices that run the Android operating system.
The format strictly consists of 32 lowercase hexadecimal digits, displayed in five groups and separated by hyphens, in the form 8-4-4-4-12, for a total of 36 characters.
e4fe9bde-caa0-47b6-908d-ffba3fa184f2
Roku - RIDA - Roku streaming devices
GAID RIDA IDs are streaming device identifiers provided by the Roku devices manufacturer.
The format strictly consists of 32 lowercase hexadecimal digits, displayed in five groups and separated by hyphens, in the form 8-4-4-4-12, for a total of 36 characters.
fcb2a29c-315a-5e6b-bcfd-d889ba19aada
Microsoft Advertising ID - MAID - Windows 10 Devices
MAID IDs are device identifiers generated by Windows 10 on a per-device, per-user basis.
MAIDs are formatted as alphanumeric strings.
Samsung DUID - Samsung devices
Samsung DUIDs are device identifiers provided by Samsung TVs.
Samsung DUIDs are formatted as alphanumeric strings.