TOPICS×
Visitor Authentication States in Audience Manager
The visitor authentication status in Audience Manager determines if the new trait information is written to the visitor's authenticated profile or to the device profile, where the data was collected from. Audience Manager handles the visitor ID authentication statuses UNKNOWN and LOGGED_OUT in event calls in the same way.
Beginning with Experience Cloud ID service v1.5+, the
setCustomerID
method includes the optional
AuthState
object.
AuthState
identifies visitors according to their
authentication status
. Audience Manager handles the realized traits differently, depending on the authentication status passed in the call and the
Profile Merge Rule
you use for segmentation.
Authentication Status: UNKNOWN
Request value
| Read
information from the authenticated profile
| Write
new traits to the authenticated profile
|
|---|---|---|
0
| Yes, if the Authenticated Option Merge Rule = "Last Authenticated Profiles".
| No, the trait data is added to the device profile.
|
No, if the Authenticated Option Merge Rule = "Current Authenticated Profiles" or "No Authenticated Profile".
|
Sample call (the request value corresponding to the authentication status is highlighted):
https://sample_customer.demdex.net/event?d_cid=123%01sample_id%010&d_sid=123456
Authentication Status: AUTHENTICATED
Request value
| Read
information from the authenticated profile
| Write
new traits to the authenticated profile
|
|---|---|---|
1
| Yes, if the Authenticated Option Merge Rule = "Current Authenticated Profiles" or "Last Authenticated Profiles".
| Yes, the trait data is added to the authenticated profile.
|
No, if the Authenticated Option Merge Rule = "No Authenticated Profile".
|
Sample call (the request value corresponding to the authentication status is highlighted):
https://sample_customer.demdex.net/event?d_cid=123%01sample_id%011&d_sid=123456
Authentication Status: LOGGED_OUT
Request value
| Read
information from the authenticated profile
| Write
new traits to the authenticated profile
|
|---|---|---|
2
| Yes, if the Authenticated Option Merge Rule = "Last Authenticated Profiles" | No, the trait data is written to the device profile.
|
| No, if the Authenticated Option Merge Rule = "Current Authenticated Profiles" or "No Authenticated Profile" |
Sample call (the request value corresponding to the authentication status is highlighted):
https://sample_customer.demdex.net/event?d_cid=123%01sample_id%012&d_sid=123456
Audience Manager performs an ID synchronization between
CID and UUID
in all three cases.