Segment-to-Segment Overlap Report
Returns data on how many unique users are shared between your segments.
The Overlap reports in Audience Manager adhere to RBAC principles. You can only see segments from data sources that you have access to based on the RBAC User Group that you belong to.
The Segment-to-Segment Overlap report can help you:
- Identify segments with high or low overlap, depending on your needs. Traits with high overlap give you a targeted audience, but fewer unique visitors. Traits with low overlap can be useful to reach a larger, unique visitor set.
- Find unexpected overlap and use that information to build new, high-performance segments.
The following illustration provides a high-level overview of the Segment-to-Segment Overlap report.
The Segment-to-Segment Overlap report returns an empty field when it compares the same segment to itself.
Drill Down on Individual Data Points
Select an individual point to view data details in a pop up window. Your click actions automatically update data displayed in the report.
Segment-to-Segment Overlap Data Pop Fields Defined
The popup for the Segment-to-Segment Overlap report contains the metrics below. Note that the uniques metric in the table represents your real-time users .
Unique numeric ID for the segment that appears in the report results. Appears as the row ID for the segment.
Unique numeric ID for the segment you select when running the report. Appears as the column ID for the segment.
Name of the segment that appears in the report results row.
Name of the segment you select when running the report. Appears in the report results column.
To get the overlap %, Audience Manager uses the following formula: Overlapping Uniques / (Base Segment Uniques + Overlapping Segment Uniques – Overlapping Uniques)
The number of unique visitors shared between compared segments.
The number of unique visitors in segment 1.
The number of unique visitors in segment 2.