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Reports Dashboard

Use the Dashboard to view information about your unique visitor counts broken down by trait types and segments, for a specified time frame.
Audience Manager uses Role Based Access Control (RBAC) to extend user-group permissions to the Dashboard. Users can see only information on the dashboard that they have permissions to view. RBAC functionality lets you control what reporting data internal teams are able to view.
For example, an agency that manages different advertiser accounts can configure user-group permissions so that a team that manages Advertiser A's account cannot see Advertiser B's reporting data. This dashboard can be used to troubleshoot data-delivery issues.
For example, if you notice a dip, or spike, in total unique users with the breakdown of type of unique user (rule-based vs. on-boarded), you have a better starting point to track down a potential data-delivery problem. If you notice a dip in total unique users and in on-boarded unique users, you can go to the On-boarding Status report to see if there was an issue with an inbound file.
To access the Dashboard:
  1. In the top navigation menu, click Dashboard .
  2. Optional Select the desired time frame from the last reporting date from the drop-down list (7 Days, 14 Days (the default), 30 Day, or 60 Days).
    Depending on the period selected, the delta change in the Largest Traits > Most Changed Traits and Largest Segments > Most Changed Segments panels displays the change in unique visitors in the audience over the period ending today vs. the prior period of the same length. For example, if you select 7 Days, the delta compares the unique visitors over the prior seven days ending today against the unique visitors for the seven days ending seven days ago.
    You can investigate a delta change that seems out of the ordinary by running a Trend report. For example, if you see an unusually large delta change during the last seven days, you could run a Trend report for the last 14 days (2 x 7) to better understand the numbers.
    Depending on the logged-in user's permissions, the following panels display:
  3. Optional Click Normalize above any graph to show all of the data on the same scale. You can also mouse over any data point to see more information.

Partner Uniques

Permission Required to View: View All Traits.
This panel displays the number of unique visitors during the specified time frame. Individual, color-coded lines represent the total number of unique visitors and the number of unique visitors captured using algorithmic, rule-based, and onboarded traits.
The total number of unique visitors represents visitors captured via rule-based or on-boarded traits. However, the total number of unique visitors does not equal the sum of unique visitors captured using the rule-based and onboarded traits. The same unique user might be represented in either of these two trait types.

Largest Traits/Most Changed Traits

Permission Required to View: View Traits.
This panel displays the number of unique visitors captured by various traits.
Use the Show drop-down list to display information about different types of traits: All Traits, Algorithmic, Onboarded, or Rule-Based.
This panel contains the following tabs:
Tab Description
Largest Traits
Displays information about the number of unique visitors sorted by number (highest to lowest) and also lists the delta change of unique visitors during the specified time frame.
Most Changed Traits
Displays information about the number of unique visitors sorted by the delta change.

Largest Segments/Most Changed Segments

Permission Required to View: View Segments.
This panel displays the number of unique visitors captured by various segments in real-time.
This panel contains the following tabs:
Tab Description
Largest Segments
Displays information about the number of unique visitors and the delta change of unique visitors during the specified time frame.
Most Changed Segments
Displays information about the number of unique visitors sorted by the delta change.